Accessibility content guidance

If you publish content on any of Imperial's online platforms or applications then you have an important role in ensuring we provide accessible content, meaning it can be used and interpreted by everyone that accesses it including those using assistive and inclusive technology. In this section of the web guide you will find everything that you need to create accessible and effective content including guidance on headings, links, images, documents, videos and more.

How to make your content accessible

Some of the most important aspects of accessibility are to do with the way people create and edit content. We have put together guidance for the key areas elements where you can improve accessibility. We have also created an Accessible content checklist so you can test your content.

Test your content

Following our guidance will help you create accessible content, but we would also recommend testing this using a accessibility tools.

Screen reader simulators and testing tools:

What is digital accessibility? 

Accessibility is not just about disability, it is about universality!

  • It means making your content accessible to all internet users.
  • It is about the inclusion and participation of people with disabilities using digital content.
  • There are lots of different factors that affect the way in which people navigate websites.
  • Browser technology is also an important consideration  - each browser displays information differently.

At Imperial our main website has been designed and built with accessibility as a consideration from the start. For example, the website works with different devices and screen sizes and is navigable using a keyboard.

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect. Tim Berners-Lee, W3C Director and inventor of the World Wide Web Source: World Wide Web Consortium (W3C)