DnaNudge combines technology development and engineering with genetic testing and nutrition research. The company provides a genetic testing service specific to the buyer's DNA and uses this data to help them make the best shopping choices. This world-first direct-to-consumer genetic test can be performed on the spot, so it is rapid. It works by providing a DNA swab from the cheek and loading that into a DnaCartridge, which then analyses certain genetic traits regarding nutrition metabolism. The results are uploaded directly to the consumer's phone, and the DnaNudge App provides personalised nutrition recommendations.
Imperial researchers working on this are:
