At the heart of the White City Campus' vision is the desire to create a vibrant, dynamic neighbourhood, distinguished by its position as an exciting place to live, work and play.  In order to achieve this vision, placemaking has been identified as a strategic priority for White City Campus. 

We are helping to shape a placemaking strategy to identify interventions designed to address this challenge. The output of this work will be a defined set of actions and a clear strategy for implementation, which will support the College to establish its role as a world class innovation district.  

Interventions are categorised against Networking, Physical and Economic assets.  A thorough stakeholder consultation process is taking place to review, prioritise and cost those interventions.  We are now in the process of identifying the main considerations for each intervention. 

Our aim is to be an innovation district that attracts and retains the best researchers, businesses and entrepreneurs, but also to seed itself as a vibrant part of west London, where people choose to be.