Generative AI refers to a branch of artificial intelligence focused on creating systems that can produce content, data, or outputs that resemble human-created content. Unlike traditional AI systems that rely on explicit programming and predefined rules, generative AI employs advanced machine learning techniques to autonomously generate new and creative outputs based on patterns it learns from existing data. The above text in this introduction was written by generative AI, specifically, ChatGPT-3.

There has been a noticeable increase in the use of generative AI recently, particularly concerning career development and job application activities. In many ways, using generative AI is similar to using a template from the internet – it can increase efficiency by providing a template, but you will still need to ensure the content is appropriate, accurate and high quality so it is not enough to simply copy and paste from the answers to your prompts.

Below you will find information on the potential benefits and pitfalls of using generative AI as a careers tool, as well as some advice for best practice and further resources.

Please also check the College Generative AI Tools Guidancefor information about using generative AI for anything related to academic work.

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Ideas for using generative AI

It can be difficult to know where to begin, whether you are writing a CV for the first time, drafting a cover letter, or trying to plan answers for an interview.

Generative AI can help you develop your thoughts into words on the page – and because it is trying to replicate human communication, you can be conversational in your interactions, which can make the process seem less daunting.

Check over documents

Once you've completed your CV or cover letter, you could upload it to the AI tool with the opportunity/role description you have written it for and ask for feedback – ask it to look for errors and how closely you match the role requirements.

Identify your strengths for a particular role

Have you seen a role you're interested in, but don't know how your skills match up to what they're looking for?

One way generative AI could help with this would be to upload your CV and the text from the job advert and ask the interface where your skills match up. It might identify things you were unaware of, or it might help you identify where your skills aren't coming through enough in your CV.

Using a tool like this in conjunction with other information available to you, like the Imperial Guide to CVs and Cover Letters, could help to strengthen your application significantly.

Run a personal mock interview

Our section on interviews includes useful advice on how to identify generic job interview questions that you might face. To take your interview preparation further, you should also research interview questions that are specific to the role, industry and company you are applying to.

You can upload the job advert or job description to a generative AI tool and ask it to suggest potential interview questions based on the data.

You can also ask it to suggest potential interview questions for a certain job role and industry – for example, you might ask: "I am applying for a role as a Data Analyst in the drug discovery branch of the pharmaceutical industry. Please suggest some interview questions for this role and industry."

Once you have your list of questions, you can plan and practice your answers in advance. If you feed these back into the generative AI, it can even provide basic feedback on whether you are answering the question effectively. Please note though, that you should not be scripting your answers to memorise or read from in the interview because you will need to be adaptable and use active listening in the interview itself, so this exercise should be used with caution.

Research companies or industries

There are many resources available to help you research companies and industries as part of your career development, as a starting point, try our What can I do with my degree pages - that offer links to subject-specific resources.

It can however be difficult to know where to start with your research, and this is also something generative AI can help with. You can ask questions about how to get into a particular field with your degree, what the common routes into a role for a UK-educated graduate are, or what recent innovations are being discussed in the industry.

There is a caveat here, which we will discuss in the pitfalls section under "not all AI is equal".