AI-enhanced Storytelling Techniques

1

Introduction

2

Identifying Your Audience and Persona Development

3

Crafting Compelling Context

4

Innovative Solutions and Problem-Solving

5

Communicating Insights and Key Messages

6

Outcome and Impact Evaluation

7

Collaboration and Creative Process

8

Digital Skills and Future Career Opportunities

9

Ethical Considerations and Responsible AI Use

10

Presenting to Peers and Stakeholders

Whether you are in business, the media, arts, education, politics or any activity where good communication is essential, artificial intelligence (AI) is becoming a powerful and important tool to help you develop effective communications strategies.

This is a practical hands-on course where we will use AI tools such as Anthropic Claude, Open AI (ChatGPT, DALL-E), Character AI, Perplexity AI, Articoolo, Contentful, Wordsmith, Concured and others.

Using these to create and structure content through practical assignments, we will apply AI to storytelling techniques and discuss the successes and failures of these experimental methods.

Throughout the course, students will engage in hands-on activities, with sessions consisting of group discussions and practical assignments that allow students to apply AI tools and storytelling techniques. The overall tone of communication will be informative, collaborative, and forward-thinking, promoting the active participation of students as doers and creators in the AI-enhanced storytelling landscape.

Required Previous Experience (if any)

None specified

Required Reading Material or Special Equipment Needed (if any)

None specified

Learning Outcomes

On completion of this course you will be better prepared to:

1.      identify and implement storytelling strategies relevant to specific organizational settings and situations

2.     utilise several communication and narrative generative techniques, including new tools and techniques such as AI, as well as potential problems with these

3.     engage in collaborative work and discussion with course peers, and present conclusions derived from those discussions relating to the use of AI and other digital tools in communication strategies.

Teaching and Learning Approach

The teaching and learning approach for this course combines tutor-led instruction, group activities, and independent study supported by individual guidance from the tutor. Classes are conducted face-to-face in a classroom setting and utilise diverse teaching methods, including presentations, multimedia resources, class discussions, and interactive activities. These methods are selected to engage students, accommodate varied learning styles, and support effective understanding. The approach is also designed to recognise and be responsive to the diverse experiences, backgrounds, identities, and cultural perspectives represented within the student cohort, fostering an inclusive and supportive learning environment for all students.

Additional information

This course descriptor may be subject to change during the delivery of the course, depending on the specific direction and nature of the learner cohort, and is intended to be responsive to the group dynamics as they emerge during the delivery of the course.