Course Descriptor

Course Title: How to Make a Great Website

Type of Course: Adult Education

Credit: Not credit bearing

Weekly Session Titles and Descriptions

  1. Introduction to WordPress
  2. Creating Content
  3. Customizing Your Website
  4. Understanding the Internet
  5. Search Engine Optimization (SEO)
  6. User Experience (UX) Design
  7. Website Analytics
  8. Security and Maintenance
  9. E-commerce Integration
  10. Launching and Marketing Your Site

Course Overview

This beginner-friendly course is designed to teach participants how to design, create, and maintain their own websites. Whether for personal use, blogging, or supporting a small business or organization, attendees will gain hands-on experience in building functional and effective websites. The course covers the use of tools like WordPress, understanding the relationship between websites and the internet, and strategies to enhance website visibility on search engines. By the end of the course, participants will have developed a fully-functioning website that they can continue to grow and develop as their knowledge improves.

Required Previous Experience (if any)

None required.

Required Reading Material or Special Equipment Needed (if any)

You should have access to an internet-enabled computer outside of the classroom.

Learning Outcomes

On completion of this course you will be better prepared to:

  • design, build and maintain a functional website using WordPress, applying practical skills in content creation, customization and site management.
  • understand how websites interact with the broader internet, including key concepts such as search engine optimization (SEO), user experience (UX) design, and website analytics.
  • implement strategies for website security, maintenance, and e-commerce integration, and apply effective techniques to launch and promote your site to its intended audience.

Teaching and Learning Approach

The teaching and learning approach for this course combines tutor-led instruction, group activities, and independent study supported by individual guidance from the tutor. Classes are conducted face-to-face in a classroom setting and utilise diverse teaching methods, including presentations, multimedia resources, class discussions, and interactive activities. These methods are selected to engage students, accommodate varied learning styles, and support effective understanding of the subject matter. The approach is also designed to recognise and be responsive to the diverse experiences, backgrounds, identities, and cultural perspectives represented within the student cohort, fostering an inclusive and supportive learning environment for all students.

Additional information

This course descriptor may be subject to change during the delivery of the course, depending on the specific direction and nature of the learner cohort, and is intended to be responsive to the group dynamics as they emerge during the delivery of the course. 

Contact us

Imperial after:hours Adult Education
Centre for Languages, Culture and Communication
Level 3 - Sherfield Building West
Imperial College
London
SW7 2AZ
United Kingdom

Email: eveningclass@imperial.ac.uk
Telephone: +44 20 7594 8756