Imperial Marketing Alumni Network

The Imperial Marketing Alumni Network was established in February 2018 to address the need for a space for alumni from both the Business School and Imperial College London working in marketing to network and build professional connections. 

"Our mission is to provide a platform for those with similar industry backgrounds to come together to actively discuss best practice in marketing and share industry knowledge, as well as building professional networks and enhancing individual professional development and learning."

Current committee members:

• Tess Douek (MSc Management 2007): Head of Events Marketing at Future Plc. Tess’ career experience is based in events and entertainment media marketing. She has worked on campaigns for well-known brands including Money Week, Sky and Travel Channel. Tess was the driving force behind the creation of the network.
• Elodie Levasseur: CEO and Founder of The Shine Bright Academy. Certified Leadership Coach with a rich background in branding and marketing. Elodie held senior marketing roles at global brands such as Universal Music, Royal Caribbean, American Express and Imperial College London. 
• Laura Zambon (MSc Strategic Marketing 2016): Senior Digital Campaign and Media Manager at Puig UK, where she leads the media team responsible for all offline and online media campaigns for Puig’s premium beauty and fragrance brands. Prior to joining Puig, Laura worked within Publicis Groupe and WPP, where she planned and executed cross-media channel campaigns for global brands.
• Alisa Pritchard (Full-Time MBA 2016): VP of Marketing at Greyparrot, the leader in AI waste analytics to significantly increase recycling efficiency and decrease the environmental impact of waste. Alisa has worked across sectors to commercialise cutting-edge tech including AI, AR, and nutrigenomics. She has an MBA from Imperial College Business School, where she once led as President of the Imperial College Marketing & Digital Society.

Past event highlights:

The story of Pasta Evangelists' success with Co-founder & CMO Finn Lagun

Finn Lagun, Co-Founder & CMO of fresh pasta company Pasta Evangelists, covered a range of topics including customer acquisition and retention strategies, the innovative application of a subscription model and Pasta Evangelists’ recent takeover by Italy’s Barilla Group. Watch a recording of the event on Plexus (login required). 

How to drive a number 1 beauty brand during COVID-19

MSc Strategic Marketing 2013 graduate Carolyne Denzler, Key Account Manager L’Oréal Luxe Germany, spoke about how L'Oréal has maximized the use of digital services and consumer data in the light of COVID-19 in order to provide the level of personalised beauty experience. Watch a recording of the presentation here. 

Over the Rainbow: What happens next for marketing post-lockdown

Our first online event featured guest speaker Will Tapp, Client Strategy & Planning Controller at ITV. He discussed five marketing scenarios for retaining, growing and attracting customers post COVID-19. Watch a recording of the webinar.

The importance of marketing personalisation panel session

Panel members included Sille Opstrup, Head of Digital, Connections and Content at Pernod Ricard UK, Simon Ingram, Global Account Director and E-commerce Lead at MediaCom and Rhodri Williams, Head of Digital at WebBox. They discussed what is driving investment in marketing personalisation and the challenges in implementing this, a well as the future of personalised marketing. Read more about the discussion here. 

Marketing Meet and Mingle: Talks by Amanda Hill – Chief Marketing and Customer Officer, Harrods

Amanda Hill discussed her role at Harrods, the changing shape of retail marketing and how they are developing ‘communities of passion’.