Clara Best studied MSc Innovation, Entrepreneurship & Management and acted as Head of FMCG for the FMCG, Luxury and Retail Club at Imperial College Business School in 2018-19. Whilst a student, she entered and won the European PepsiCo 'Dare To Do More Challenge', which involved pitching to the Global CEO. Following this, Clara was offered a role at PepsiCo due to her win, but left in 2021 to found her sustainable snack brand, Saved.