George Yip | Imperial College Business School

George S. Yip is an Emeritus Professor of Marketing & Strategy at Imperial College Business School and a Distinguished Visiting Professor at Northeastern University, Boston. His research currently focuses on innovation in China.

You can find the author's full profile, including publications, at their Imperial Profile

Business School pen and notepad

Management

How agile Chinese firms are defining a new era of management

Coronavirus_Globalisation

Strategy & Leadership

Does COVID-19 really mean the death of globalisation?

George Yip

Entrepreneurship & Innovation

China: the global hub for knowledge-based R&D

George Yip Imperial College

Management

How to get the best out of your advisory board

George Yip Imperial College

Strategy & Leadership

Use an "action strategy" to transform a business school