Karen is a strategic marketing and communications consultant whose practice centres on using consumer market research, advertising techniques, and stakeholder coalition-building to create greater public demand for healthier behaviours and the adoption of new cultural norms. She is the lead strategist of the landmark Drink Up Campaign, a US-wide campaign to increase the consumption of bottled water and championed by former first lady Michelle Obama.
You can find the author's full profile, including publications, at their
Read more
