![Illustration of online shopping](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-06/Online%20shopping.jpg?h=fb315f3e&itok=HO7ozxy_)
Consumer Psychology
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Marketing
Toxic customers and how to handle them
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![Imperial College Business School](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-07/110619_Imperial5.jpg?h=0a8b6f8b&itok=CLoK-XIv)
Marketing
Do social media-led brand boycotts work?
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Marketing
Why do poorer consumers often pay more?
![A man in a supermarket looks at two different brands of bottled drink](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-10/consumer%20choices.jpg?h=aa81dfca&itok=Pqufy503)
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Many Minds, Marketing
Delivering brand resilience in the digital era
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![Consumer](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2020-10/GettyImages-1215276522.jpg?h=9d96f97f&itok=jYgviJ5K)