![Guy Voichek](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-10/Guy%20Voichek.jpg?h=aa81dfca&itok=XHjbSQzB)
Marketing
![Guy Voichek](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-10/Guy%20Voichek.jpg?h=aa81dfca&itok=XHjbSQzB)
![Illustration of online shopping](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-06/Online%20shopping.jpg?h=fb315f3e&itok=HO7ozxy_)
![Sad businessman sitting on negative hand sign](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-05/GettyImages-2001580195-2.jpg?h=6c122d1d&itok=K3fsbeef)
Health, Marketing
Social media anxiety: what doctors can do to help
![A school of shark fins above a mobile phone screen surface](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-10/GettyImages-1511712017-2.jpg?h=aa81dfca&itok=9tl-pYsD)
Marketing
Toxic customers and how to handle them
![Pawn seeing a queen in mirror](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-08/Brand%20personality_IB%20Knowledge.jpg?h=aa81dfca&itok=DtVW5nHl)
![Man with a birdcage instead of head illustration](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-03/IB%20Knowledge%2027%20March.jpg?h=7aa9a883&itok=tKZvJ81g)
![Commuters in London's financial district](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-12/Business%20in%20London.jpg?h=96dfc06c&itok=4o77SHcq)
Entrepreneurship & Innovation, Finance, Health, Management, Marketing, Strategy & Leadership, Technology
2022 in business: 10 of the top IB Knowledge articles of the year
![Imperial College Business School](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-07/110619_Imperial5.jpg?h=0a8b6f8b&itok=CLoK-XIv)
Marketing
Do social media-led brand boycotts work?
![An arrow rising above a stack of coins as various food products, boxes and trolleys float around it](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-10/GettyImages-1385196919.jpg?h=aa81dfca&itok=r3fNmcxf)
Marketing
Why do poorer consumers often pay more?
![A man in a supermarket looks at two different brands of bottled drink](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-10/consumer%20choices.jpg?h=aa81dfca&itok=Pqufy503)
![Andres_Eisingerich-for-article](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-06/Andres_Eisingerich-for-article.jpg?h=9b087389&itok=DrDUfhdN)
![Healthy foods next to a fact sheet on nutrition](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2021-07/GettyImages-1214598974.jpg?h=6bb251cd&itok=nGkE2q3_)