Digital transformation is not just the introduction of new technologies or changes to key business functions; rather, it is a profound and holistic transformation.
Affecting both what organisations do and how they structure and operate, digital transformation is nothing less than the reimagining of the corporation. But what’s at stake? Those who embrace digital transformation will find historic opportunities, and those who don’t will face existential risk.
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Businesses must embrace digital technology to survive and mustn’t leave anyone behind, agreed experts at a Business School conference.
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Speakers
Geraldine Calpin
Chief Marketing Officer, the Madison Square Garden Company
Samantha Barry
Chief Editor, Glamour
Matthew Taylor
CEO, Royal Society for the Encouragement of Arts, Manufactures and Commerce