Event details
We would like to invite you to our next Imperial DigiTalk on 22 March at 16.00 GMT. Our guest speaker will be Audrey Leonard, and the topic will be Designing New Digital Business Models at Bridgestone.
She will share how Bridgestone has designed new business models embracing digital technologies to deliver a retail platform which offers novel e-services integrating key stakeholders in their value chain.
Audrey Leonard is currently the Digital Solutions Manager at Bridgestone EMIA. A hands-on leader with nearly 30 years of experience in multiple operational & strategic positions in the automotive aftersales sector, leading strategic initiatives to drive people, process and profitability while increasing customer satisfaction. She has a Master of Science in Digital Marketing & Data Analytics from Dublin Institute of Technology.
Bridgestone is a global leader in tires and rubber, providing solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 140,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.