Join us for a lecture and book launch with Dr Omar Merlo and Dr Konstantin Theile at Imperial Business School.

Dr Omar Merlo and Dr Konstantin Theile will tell the remarkable story of how a simple plastic watch didn’t just save the Swiss watch industry - it reshaped how we think about branding, innovation, and disruption.

This is more than a business case. Dr Omar Merlo and Dr Konstantin Theile will explore the story of how in the 1980s, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.

They will reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success, offering timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.

Tickets are limited, therefore please register in advance to secure your place and receive follow-up information.