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The hidden benefits of releasing your product later than your rivals
The benefits of being first to market are well known. But new research from Imperial College Business School shows that, in certain cases, biding your time could increase your profits.
What the rise of "buy now, pay later" means for consumers and retailers
"Buy now, pay later" solutions have taken off as a more manageable way to pay for purchases. New research from Imperial College Business School shows how this is affecting consumer behaviour – and what it means for retailers and policymakers.
Do consumers really care about sustainability?
Consumers may care about sustainability in theory, but how much does it impact their spending habits? And what can policymakers do to encourage us all to make more eco-friendly choices?
Why we fail to see the positives of population growth and immigration
Many people believe population growth means greater competition for a fixed supply of resources. But we should view others as producers, as well as consumers, says Dr Guy Voichek.
How to create more effective marketing strategies with data
For a long time, academics and marketers have struggled to directly observe the pre-purchase "journey" of consumers. But all that's changing, thanks to the availability of pre-purchase data.
Social media anxiety: what doctors can do to help
An interdisciplinary team from Imperial College London has developed a new framework that addresses how primary healthcare can play a key role in solving social media-related anxiety.
Toxic customers and how to handle them
Slighted customers can do a disproportionate amount of damage to a business – particularly in the age of social media. So, what's the best way to respond to negative reviews?
Lessons for leaders: successful brands have multiple personalities
Brand archetypes have been used to help companies connect with consumers for 20 years – and, when used correctly, they are still a vital tool for marketers.
Surviving public outcry: How to keep your customers when things turn ugly
Discover the immunity metric, a new tool that measures and boosts customer loyalty and resistance to negative information. Learn how it can help you protect your brand reputation and win over your customers for life.
2022 in business: 10 of the top IB Knowledge articles of the year
We take a look at some of this year's most popular IB Knowledge articles
Do social media-led brand boycotts work?
Political consumerism is on the rise and brands are often expected to take a stand on hot button issues. So, how should brand owners respond when the threat of boycott looms large?
Why do poorer consumers often pay more?
New research shows people with less money are willing to pay more to avoid potentially discriminatory commercial environments