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Why we are all lab rats in the digital world

Researchers need to establish robust ethical protocols for online experiments.
By
  1. Tim Weiss

    1. Tim Weiss is an entrepreneurship researcher at the Imperial College London.

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Whenever we go online, we might find ourselves part of an experiment — without knowing it. Digital platforms track what users do and how they respond to features. Increasingly, these tests are having real-world consequences for its participants.

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Nature 635, 259 (2024)

doi: https://doi.org/10.1038/d41586-024-03674-x

Competing Interests

The author declares no competing interests.

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