Title: Artefact: Using Big Data & AI for effective audience targeting and measurement to drive strategic marketing decisions
Abstract: An introduction to Artefact - a data consultancy specialising in marketing - and how we use AI to drive marketing strategies and tactics. We walk through some practical business use cases, as well as the application process and the roles we are looking for.
Speakers: Dan Howitt, Derek Li & Aleksandra (Sasha) Semenenko
11th Jan - 1pm
No sign up needed. Join here: https://imperial-ac-uk.zoom.us/j/97006861744?pwd=eVkveVQzZ1hSOHZYZEhLay9sZnBKQT09
Useful contacts
- Tom Curtin
Industrial Liaison Officer
T: +44 (0)20 7594 8382
LinkedIn
- Prof. William Knottenbelt
Director of Industrial Liaison
T: +44 (0)20 7594 8331