AI-Enhanced Storytelling Techniques in the Digital Age - starts October
At a glance
- Classroom course (South Kensington)
- Tuesdays 18:00-20:00
- 10 weeks | October - December
- Starts 8 October 2024
- Fees from £144
- Tutor: Dr Tatiana Codreanu
Enrol-by Date
- 30 September 2024
Whether you are in business, the media, arts, education, politics or any activity where good communication is essential, artificial intelligence (AI) is becoming a powerful and important tool to help you develop effective communications strategies. On this nine week course Dr Tatiana Codreanu invites you to join her in a series of practical exercises that will use AI as a creative communications tool.
This is a practical hands-on course where we will use AI tools such as Anthropic Claude, Open AI (ChatGPT, DALL-E), Character AI, Perplexity AI, Articoolo, Contentful, Wordsmith, Concured and others.
Using these to create and structure content through practical assignments, we will apply AI to storytelling techniques and discuss the successes and failures of these experimental methods.
Throughout the course, students will engage in hands-on activities, with sessions consisting of group discussions and practical assignments that allow students to apply AI tools and storytelling techniques. The overall tone of communication will be informative, collaborative, and forward-thinking, promoting the active participation of students as doers and creators in the AI-enhanced storytelling landscape.
The class sessions will be informative, collaborative and forward-thinking, with the aim of promoting the active participation as creators in the AI-enhanced storytelling landscape.
Enlightening, extraordinary and enjoyable, this voyage of discovery into the metaverse is open to all and no previous experience of the subject or educational qualifications are needed to join us.
Class Recordings
These classes are not recorded
Attendance Certificate
Successful completion of this course leads to the award of an Imperial College attendance certificate
Terms and conditions apply to all enrolments to this course. Please read them before enrolment
Course Information
Course Programme
Course Programme (subject to possible modification)
Week 1: Introduction to AI-Enhanced Storytelling
- Understand the role of storytelling in effective communication
- Explore the power of AI tools in enhancing storytelling techniques
- Discuss the guiding principles for AI integration and the framework for enhancing the human experience
Week 2: Identifying Your Audience and Persona Development
- Define your target audience for storytelling
- Create personas to understand your audience's needs and perceptions
- Tailor your communication to resonate with your audience
Week 3: Crafting Compelling Context
- Learn how to set the context for your story effectively
- Use AI tools to gather relevant information and create engaging narratives
- Practice conveying ideas in a simple and relatable way using storytelling techniques
Week 4: Innovative Solutions and Problem-Solving
- Explore the process of identifying problems and developing innovative solutions
- Utilise AI tools to evaluate different options and make informed decisions
- Showcase how AI can support critical thinking and enhance problem-solving skills
Week 5: Communicating Insights and Key Messages
- Learn techniques for effectively communicating your insights to the audience
- Use AI-generated visuals and engaging elements to enhance your storytelling
- Craft key messages that leave a lasting impact on your audience
Week 6: Outcome and Impact Evaluation
- Assess the outcomes of your storytelling efforts
- Use AI tools to gather feedback and measure the impact of your communication
- Reflect on the effectiveness of your storytelling techniques and make improvements
Week 7: Collaboration and Creative Process
- Explore how AI can streamline the creative process and enhance collaboration
- Engage in group activities that promote effective teamwork using AI tools
- Discuss the benefits and challenges of collaborative storytelling with AI
Week 8: Digital Skills and Future Career Opportunities
- Explore the importance of digital skills in the age of AI
- Learn about the latest technologies and their relevance to storytelling
- Discuss future career opportunities in the field of AI-enhanced storytelling
Week 9: Ethical Considerations and Responsible AI Use
- Examine the potential challenges, biases, and dangers associated with AI
- Discuss the ethical implications of AI integration in storytelling
- Emphasize responsible AI use and the need for continuous improvement
Week 10: Presenting to Peers and Stakeholders
- Present your solution to a problem to peers
- Seek feedback and improve your presentation based on the audience's perspective
- Emphasise the outcome and showcase the benefits of your solution
Your Tutor
Dr Tatiana Codreanu holds a PhD in Applied Linguistics. Her doctoral dissertation presented a transdisciplinary research on digital communication, design thinking, user experience and cognitive psychology.
Tatiana has extensively participated in research projects, presented at numerous international conferences, published papers and serves as a peer reviewer in international academic journals. She has extensive experience in designing and implementing innovative methods for start-ups, edtech companies, and senior executives. Her work brings together elements from across disciplines such as economics, user experience, motivation, storytelling and her experience creating entrepreneurial/start up case studies.
Course Fees and Rate Categories
| Weeks | Standard Rate | Internal Rate | Associate Rate | ||
|---|---|---|---|---|---|
| 10 | Early Bird: £241 Full price: £268 |
Early Bird: £144 Full price: £160 |
Early Bird: £190 Full price: £211 |
||
| All fee rates quoted are for the whole course. Early Bird rates are available until the end of 30 September only. Part-payments are not possible. | |||||
Rate Categories and Discounts
Standard Rate
- Available to all except those who fall under the Internal Rate or Associate Rate category.
Internal Rate
- Current Imperial College students and staff (incl. Imperial NHS Trust, Imperial Innovations, ancillary & service staff employed on long-term contracts at Imperial College by third-party contractors)
- People enrolling under our Friends & Family scheme
- Alumni of Imperial College and predecessor colleges and institutes, including City & Guilds College Association members
- Students, staff and alumni of the Royal College of Art, Royal College of Music and City, UAL and the City and Guilds of London Art School
- Students, staff and Governors of Woodhouse College and the IC Mathematics School
Associate Rate
- Austrian Cultural Forum staff
- Co-operative College members
- Francis Crick Institute staff, researchers and students
- Friends and Patrons of the English Chamber Orchestra
- Friends of Hyde Park and Kensington Gardens
- Friends of Leighton House/ Sambourne House
- Friends of the Royal College of Music
- Harrods staff
- Historic Royal Palaces staff
- Lycee Charles de Gaulle staff
- Members of the Friends of Imperial College
- Members of the Kennel Club
- Members of the London Zoological Society
- Members of the South London Botanical Institute (SLBI)
- Members of the UK Council for Psychotherapy (UKCP)
- National Health Service (NHS) employees
- Natural History Museum staff
- Residents of postcodes SW3, SW5, SW7, SW10 and W8
- Royal Borough of Kensington and Chelsea Council staff
- Royal Geographical Society staff
- Science Museum staff
- Staff of Exhibition Road Cultural Group (Discover South Kensington) organisations
- Students (non-Imperial College)
- Teachers and other staff of UK schools
- The American Institute for Foreign Study
- Tutors and other staff of institution members of the Association of Colleges
- Tutors and other staff of other universities and higher education institutions
- Victoria and Albert Museum staff
Late enrolment
It is possible to enrol on many of our adult education courses after the course has already started. For non-language courses this is subject entirely to agreement by the tutor. For language courses it is subject to agreement by the language coordinator conducting level assessment. If you want to join a course late do bear in mind there might be work you will need to catch up on, particularly in language courses.
Friends and Family Scheme
This course is eligible for allowing Imperial College students and staff to share their discount with their friends and family.
Term Dates 2024-25
| Weeks | Autumn term | Spring term | Summer term | ||
|---|---|---|---|---|---|
| 10 | Week starting 7 October to week ending 14 December 2024* | n/a | n/a | ||
| *This is a 1-term course | |||||
Enrolment Process
Enrolment via the blue booking link is open. Early-bird discounts are available until the end of 30 September 2024
Enrolment and payment run through the Imperial College eStore. When enrolling:
- Do check on the drop down menu above called "Course Fees and Rate Categories" to see if you are eligible for a discounted rate and also do make sure you select that rate when enrolling on the eStore
- If you are a first-time eStore user you will need to create an account before enrolling. You can do this by entering an email address and password. This account can then be used for any future enrolments via the eStore.
When you have enrolled you will be sent the following email notifications:
| What is sent | When is it sent | What does it contain | |
|---|---|---|---|
| 1. Payment confirmation | Is sent straight away following submission of your online application |
|
|
| 2. Enrolment confirmation | Is usually sent within 10 working days. Please treat your payment confirmation as confirmation that your applicant details and payment have been received |
|
|
| 3. Programme information | Is usually sent on Friday late afternoon the week before term starts |
|
|
|
|||
Any Questions?
If you have any questions about the academic content or teaching of this course please contact the Course Tutor, Dr Tatiana Codreanu, t.codreanu@imperial.ac.uk
If you have any questions about your enrolment or payment processes please contact the Programme Administrator, Christian Jacobi, eveningclass@imperial.ac.uk