“Scale is Coming” by Oussama Ammar, cofounder @TheFamily
While 20 years ago it cost millions of dollars to launch a startup, today you only need a few thousand dollars to get started. Winning companies can achieve exponential growth and pay less for each new customer. We’re living in a world where the information, knowledge, and contacts that you need to start are at your fingertips. Technology itself is becoming cheaper and more accessible. Today’s entrepreneurs can focus on execution and growth, not reinventing the wheel.
This means one thing, and it’s our investment thesis at TheFamily: Scale is coming.
Healthcare, government, energy, agriculture, construction and housing, and many more: all value chains are going to be attacked. This isn’t a prediction, it’s an inevitability. And the winners will be the ones who provide value not simply in terms of efficiency but also in terms of scaling new networks and interactions.
Oussama Ammar is Co-Founder and Director at TheFamily. He has helped TheFamily’s portfolio companies raise over €250M+ in the past four years, constantly pushing them to increase their ambitions in order to build the dominant companies of the 21st century. He also uses his years of entrepreneurial and investing experience to educate audiences across the globe, giving talks and writing regularly about the realities of building startups and the future of the digital economy.
Oussama entered the entrepreneurial world when he was 12, creating one of the first Web agencies in France. Previously founding director of the open innovation platform Hypios, he is an active investor in more than 20 startups, most of which are in the Silicon Valley. A thought-provoking speaker on entrepreneurship, Oussama’s goal at TheFamily is to transform the European ecosystem so that it can give birth to the next generation of ambitious startups.
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