Vernon has significant commercial Sales & Marketing experience in the FMCG & Healthcare business arenas – with a highly successful 30 year career spanning both developed & emerging markets across the UK, Middle East, USA, North and South East Asia.
He has worked for a handful of Blue Chips –Cadbury, Sterling Health, SmithKline Beecham (GSK) and Nestlé. In addition he has worked his own consultancy practice ArrowLine Marketing
His experience includes dynamic results at all levels including start-ups, major business turnarounds and crisis management with some of the world’s most recognized brands. His 12 years of exposure to the high profile market of China, for which he holds particular passion, brings enough material for a book he one day hopes to complete.
Marketing and Communications has become an area of particular interest- though his view is that it should never be devoid of a commercial edge often forgotten by those who specialise in this area.
He lives today back in the UK with his wife and two daughters and when time allows with his other love – his boat “Jackpot”