Reimagine Research: Increasing impact through strategic communications
To get to Net Zero we need creativity. Science and research must be hyper-connected and deliver stories that are thoughtful and constructive. Conversations about climate change and environmental wellbeing are often unnecessarily complicated, polarised and clouded by conflicting information and confusing stories.
To engage all of society we need to transform ideas into campaigns and content that have the power to influence. Academic research can inspire change, but realising its potential requires new, imaginative thinking.
The evolution of the Research Excellence Framework (REF) sees increasing emphasis on creativity. In line with this, the session will highlight innovative ways to achieve greater significance and reach. Jonny explores alternative approaches to engaging diverse stakeholders and transforming complex information into compelling content.
Topics covered:
Research communications challenges
Explore common obstacles researchers face in engaging stakeholders and amplifying their work’s reach.
Research category design
Learn how to strategically position your research within an impactful, well-defined category.
Finding Purpose
Discover the core purpose behind your research and how it drives meaningful outcomes.
Creating an identity
Establish a unique identity for your research that resonates with a range of stakeholders.
Creating a compelling story
Master the art of storytelling to make complex research accessible and digestible.
Project delivery
Navigate the practical aspects of delivering research projects with efficiency and clarity.
Lasting impact
Develop strategies to ensure your research creates a long-term, measurable impact beyond publication.
About Jonny Prest
Jonny’s role as a creative campaigns and communications strategist is to consistently communicate the purpose of an organisation or project to its stakeholders with a dance between story, strategy, identity and design. From ideation to delivery to tracking and analysis, Jonny remodels institutional research communications to leverage skills and resources for the protection of our planet and its people.
About Energy Futures Lab
Energy Futures Lab is one of seven Global Institutes at Imperial College London. The institute was established to address global energy challenges by identifying and leading new opportunities to serve industry, government and society at large through high quality research, evidence and advocacy for positive change. The institute aims to promote energy innovation and advance systemic solutions for a sustainable energy future by bringing together the science, engineering and policy expertise at Imperial and fostering collaboration with a wide variety of external partners.