Behaviour change
The Fleming Initiative - a partnership between Imperial College London and Imperial College Healthcare NHS Trust - is bringing research, behaviour change, public engagement, and policy together to provide real-world solutions to a global problem.
"If we change our behaviours, we can keep antibiotics working for another hundred years".
The Fleming Initiative Behavioural Science Workstream will identify priorities for behaviour change, explore the determinants of these behaviours, and work with the public to co-create novel, behaviourally informed interventions that inspire collective behaviour change.
The Workstream has three key goals:
- Co-creation of behavioural science research with the public
- Applying academic rigour to produce meaningful impact
- Enabling global scaling of behavioural research and interventions
Please visit the Fleming Initiative's website to explore these topics in more detail: https://www.fleminginitiative.org/work
You may also contact one of their behavioural scientists, including: