Imperial News

Imperial scoops seven prizes for marketing and communications

by Kerry Noble

Staff from Communications and Public Affairs claimed international awards for design, print and digital media at a ceremony in Manchester.

The Circle of Excellence Awards are awarded annually by CASE, the Council for Advancement and Support of Education. It is a global organisation that represents 3,600 organisations in 80 countries.

With a total of seven awards, Imperial’s haul was surpassed by only four institutions - Boston, Stanford, Johns Hopkins and Michigan.

The awards were received by Head of Digital and Creative Media, Pamela Agar, Creative Director, Beth Elzer (both pictured above) and consultant Jon Ashton at the CASE Europe Annual Conference in Manchester.

This year, Imperial won a grand gold award from for its student recruitment video; Where It All Begins. Judges commented that it is ‘aspirational and bold’ and ‘sets the standard for recruitment videos’. Just 17 grand golds were awarded to this year’s 3,000 Circle of Excellence entries.

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The College’s Success Guide took a gold award for branding. Judges said it ‘exhibited an excellent approach to meeting a challenge at most every university - helping new students adjust and be successful’.

Alumni reunion children's t shirtThere were four silver awards, recognisingthe most recent edition of Imperial Magazine, a magazine feature Who Dies of the Flu, playing card invitations sent for the alumni reunion, and fundraising publications for the Imperial Giving Circles 1851 and 1907. Children’s T shirts designed for the alumni reunion won a bronze award.

Pamela Agar said: “We’re thrilled to see such a broad range of our work recognised by CASE this year. Each of the winning entries is the result of a great deal of thoughtful and creative work. I’m particularly proud that all the projects highlighted represent truly collaborative initiatives with colleagues across the College, including within Advancement, Student Recruitment and Outreach, and the Education Office.”

Earlier in 2015, Imperial won three HEIST awards, which recognise best practice in communications and marketing in higher education, for its undergraduate prospectus, communicating about animal research and the newly revamped website.

 

Lion statue wearing eye mask

Lion statues were given giant eye masks as part of the Success Guide campaign

The College also gained a further six awards from the University and College Designers Association for Imperial Magazine, the website redesign, the Imperial Success Guide, the undergraduate prospectus, the Imperial Prankster campaign and for alumni branding.