Imperial News

Innovate with AB InBev's Corona Brand Challenge

by Olivia Sleet

Are you passionate about marketing and brands?

Is your dream job being part of the marketing team behind one of AB InBev's 200 brands?

AB InBev is excited to present the Corona Brand Challenge, a marketing challenge open to UK University students in groups of 2-3.

This is a creative challenge, with one of the largest consumer brands in the world. If you're brimming full of ideas and can offer a unique perspective on marketing for AB InBev, this is the opportunity for you. It's also a chance for you to build your brand management skills, business knowledge and teamwork - and win a VIP stay at a top hotel.

Your challenge is this: 'Taking into consideration today's increasingly digital marketplace, analyse the 18-24 year old UK consumer to develop a marketing strategy that builds the presence of Corona within the UK on-trade (pubs, bars, restaurants etc).'

Push boundaries and show us your most innovative ideas. Submit your idea before 22 April 2016 to marketing.challenge.uk@ab-inbev.com.

The opportunity is here - make it yours.