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Coronavirus: What will Black Friday look like in 2020?
A year of uncertainty means shoppers are hungry for a deal, but things look perilous for bricks-and-mortar retailers
Coronavirus, marketing and “the new normal”: 3 tips for connecting with your customers
Businesses need to change the way they communicate with their customers
Coronavirus and consumer behaviour: 3 things that will happen next
COVID-19 has changed consumer behaviour. Consumers are exploring, adapting and re-examining their normal habits.
Coronavirus: 3 things to know about your marketing budget during the pandemic
In times of economic difficulty, business leaders may be tempted to cut their marketing budgets. This is what they should do instead
Cracking jokes in a post-coronavirus world: too soon?
Can marketers refer to the COVID-19 pandemic in anything other than the most sombre of tones?
Coronavirus and consumer behaviour: 3 things that will happen next
Consumer behaviour has changed since the coronavirus outbreak. Here's a look at what will happen next.
Coronavirus: too worried to take an Uber?
How access-based services may (still) help save the planet in times of COVID-19
Avoiding the pitfalls of customer participation
Why customer feedback should only be considered as one side of the story
Online reviews: when good feedback goes bad
Donald Trump and Michael Gove were right: consumers really don’t like experts
Facebook’s newsfeed changes won’t stop the spread of fake news
Facebook's much discussed changes to its newsfeed will hurt smaller publishers while doing little to tackle fake news
Taking the guesswork out of cross-channel marketing
An evidence-based approach to audience segmentation can boost sales revenue by more than 16 per cent
Want to change people’s behaviour? Stop inspiring them
To get someone to quit smoking, give them achievable goals and put a smile on their face