Module Leader
Module Team details to follow September 2022
This module aims to push students to unleash their entrepreneurial spirit and develop business cases which have economic potential and have been informed by social or technological opportunities. This module builds on initial introductions to contexts for innovation and entrepreneurship in first and second year and presents students with real-life situations as entrepreneurs by working with experienced experts to develop business cases in only 8 weeks. It substantially deepens knowledge and understanding of key concepts and methods used in strategy, innovation and design thinking for commercialisation of new technology and innovating new services and products. Together with an expert network composed of a corporate sponsor, a set of experts acting as coaches and the wider Imperial entrepreneurship ecosystem, students will fast-track through an entrepreneurial journey. In teams, students pitch a business opportunity and develop a venture plan, and complement evaluation of their performance with an individual reflective essay.
Managing Ambiguity
Assessment of Market Potential
Intrapreneurship
Corporate Entrepreneurship
Innovation
Marketing
Positioning the venture
First-Mover vs. Fast Follower
Collaboration with Partners
Types of Innovation-radical vs incr., architectural
Technology S-Curves of Diffusion
Dominant Design
Lean Methodology
Service Design Thinking
Innovation and management methods
Industry Evaluation
Competitive Analysis
Venture Management
Opportunity Mapping
Market Research
Business Models
Business Plan
Management
Strategic Management
Project Management
Team Management
Client Relationship Management
Entrepreneurial Finance and Accounting
Communication
Stakeholder communication; pitching and selling
Narrative and storytelling
Learning Outcomes
On completion of this module, students will be better able to:- Identify and develop new business opportunities through new technology (tech push) or gaps in the market (market pull).
- Move from idea to commercial product by learning about different types of innovation, patterns, dominant designs and market entry timing.
- Build on previous team working skills by managing different stakeholder relationships - including budget, people, time; apply project management skills to their projects
- Develop a cost projection of your venture to justify resource injection. Apply key concepts in business accounting and finance in your context.
- Position their venture in the perception of your audiences and develop services consistent with the brand message.
- Position their venture within a competitive market, and apply main strategic concepts
- Turn their idea into a great story, and communicate its benefits effectively, independent of the setting - pitch, present, sell.
Description of Content
Entrepreneurial thinkingManaging Ambiguity
Assessment of Market Potential
Intrapreneurship
Corporate Entrepreneurship
Innovation
Marketing
Positioning the venture
First-Mover vs. Fast Follower
Collaboration with Partners
Types of Innovation-radical vs incr., architectural
Technology S-Curves of Diffusion
Dominant Design
Lean Methodology
Service Design Thinking
Innovation and management methods
Industry Evaluation
Competitive Analysis
Venture Management
Opportunity Mapping
Market Research
Business Models
Business Plan
Management
Strategic Management
Project Management
Team Management
Client Relationship Management
Entrepreneurial Finance and Accounting
Communication
Stakeholder communication; pitching and selling
Narrative and storytelling
Contact us
Dyson School of Design Engineering
Imperial College London
25 Exhibition Road
South Kensington
London
SW7 2DB
design.engineering@imperial.ac.uk
Tel: +44 (0) 20 7594 8888