Open innovation and creative thinking techniques

How do companies remain competitive in today's fast moving business environment?  New technologies are no longer enough to sustain and grow business. The pace of new technology development and globalisation require new ideas, new strategies and new business models.

In order to keep up with change and accelerate innovation, successful businesses look beyond their organisational boundaries for new sources of ideas and talents. 

Open Innovation is a potential answer to tap into creativity and knowledge outside an organisation. It exploits a creative power of users, communities and customers to co-develop new products, services and processes. 

The course will explore companies which successfully use open business models (e.g Google, Facebook) and challenge traditional business approaches. The course will look into innovation strategies which help companies develop new value propositions and discover new markets. The course will cover a diverse range of creative thinking techniques.

This is an interactive course with group works and practical exercises.

Presenters