Brand | Imperial College Business School

Illustration of man and three identical masks of different sizes

Strategy & Leadership

Imitation: the new key to business success

Imperial College Business School

Marketing

Do social media-led brand boycotts work?

Andreas Eisingerich Imperial College Business School

Marketing

5 ways to achieve brand admiration – and why it matters more than ever

Chris Tucci

Technology

How brands can survive through digital transformation

Omar Merlo

Marketing

Delivering brand resilience in the digital era

Rajesh Bhargave

Business Insider quotes Dr Rajesh Bhargave on how companies can raise prices without alienating customers

Andreas Eisingerich Imperial College Business School

Marketing

Brand admiration: how to build a business that people love

Strategy & Leadership

The Icehotel: redefining management via paradoxes and intangibles

Andreas Eisingerich Imperial College Business School

Marketing

Love only gets you so far: like the rest of us, brands need trust and respect

Andreas Eisingerich and Yuting Lin

Marketing

Is transparency always the best policy?

Rajesh Bhargave Imperial College Business School

Marketing

How to ensure customers are the focus of your organisation

Nelson Phillips

Strategy & Leadership

Loose lips build ships: Leaks and rumours are a part of the iPhone brand

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