Consumers | Imperial College Business School

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The Independent features "buy now, pay later" research by Dr Stijn Maesen

Smartphones Imperial College Business School

Professor Tommaso Valletti tells the "i" how Vodafone–Three merger could hit your phone bill

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Marketing

The hidden benefits of releasing your product later than your rivals

Illustration of businessman pushing half clock and money coin forward

Marketing

What the rise of "buy now, pay later" means for consumers and retailers

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Marketing

Do consumers really care about sustainability?

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Health

Obesity: How can governments best combat rising rates?

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Marketing

How to create more effective marketing strategies with data

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

Financial Conduct Authority CEO gives speech at Imperial College Business School on technology and consumer markets

A school of shark fins above a mobile phone screen surface

Marketing

Toxic customers and how to handle them

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Entrepreneurship & Innovation

Can anyone topple X (the platform formerly known as Twitter)?

Marketing

Lessons for leaders: successful brands have multiple personalities

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