The research of our Marketing faculty has had a wide-ranging impact on policy and practice. Below is a selection of case studies resulting from our work which give insight into how our research methods has impact beyond academia. Why customer engagement is key to transforming your organisation Dr Omar Merlo explains how participation and transparency can engage customers and transform decision-making. Read more
Why customer engagement is key to transforming your organisation Dr Omar Merlo explains how participation and transparency can engage customers and transform decision-making. Read more