Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions, our research offers important insights and solutions for firms and organisations in a range of industries.
Could Facebook and Google kill the news business?
Social media and search engines are having a big effect on how most people consume their news
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Let’s share our likes together: why novelty and diversity are the new keys to marketing
With social media, more and more of our experiences are shared, which raises major questions for advertisers
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