![Research](/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-08/Research.jpg?h=c9834f3e&itok=DGV7mupm)
Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions, our research offers important insights and solutions for firms and organisations in a range of industries.