• Postgraduate taught, Online
  • MSc

Strategic Marketing (Online)

Prepare to lead a data-driven marketing team in this online, part-time course.

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Study from anywhere in the world, with opportunity for on-campus connection

Gain invaluable industry experience to stand out in a competitive market without interrupting your career

Join a programme where marketing science is blended with data-driven decision-making for business

Course key facts

  • Qualification

    • MSc

  • Duration

    2 years

  • Start date

    September 2025

  • Study mode

    Part-time

  • Fees

    • £34,400 Home

    • £34,400 Overseas

  • Delivered by

  • Location

    • South Kensington

Minimum entry standard

  • First or 2:1 undergraduate degree in a discipline such as business management, marketing, economics, psychology, or media and communications

View full entry requirements

Course overview

Whether you're an ambitious recent graduate or a motivated early-career professional looking to level-up, our MSc Strategic Marketing (online, part-time) programme will transform you into an industry trailblazer with a deep understanding of marketing from a strategic perspective.

Equip yourself with the skills and confidence to make the decisions that will transform your company's marketing activity, add real value to your organisation, and in turn advance your career.

You'll graduate with the same programme certification as our top-ranked on campus programme, without interrupting your career. The online format enables you to study from anywhere in the world; distance will be no barrier to achieving your Master's and advancing your career.

Structure

This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.

Find out more about potential course changes.

Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.

Before the programme begins you will complete online pre-study modules delivered through The Hub, Imperial College Business School’s virtual learning environment.

These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.

Professional accreditation

We are among a handful of business schools worldwide to achieve triple accreditation:

We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.

Teaching and assessment

Teaching and learning methods

  • Case studies
  • Equipment/technique demonstrations
  • Presentations and seminars
  • A group of people interacting
    Group work
  • Person at lectern giving speech
    Lectures
  • Blackboard virtual learning environment
    Virtual learning environment
  • Recorded lectures available online
    Lecture recordings
  • People collaborating and completing practical work.
    Practical classes and fieldwork
  • Workshops

Assessment methods

  • Case studies
  • Person completing coursework
    Continuous assessments
  • Essays
  • Formal presentations
  • Multiple choice tests
  • Person participating in classroom discussion.
    Participation
  • Papers from a written report
    Reports
  • A person completing a written exam
    Written exams

Entry requirements

We consider all applicants on an individual basis, welcoming students from all over the world.

First or 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications.

Footnotes

MSc Strategic Marketing is not a highly quantitative programme and is open to prospective students from a variety of disciplines but candidates are expected to be familiar with a basic knowledge of maths before the start of the programme.

We may consider candidates applying to MSc Strategic Marketing (online delivery, part-time) with non-traditional qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Applicants with up to ten years’ work experience are encouraged to apply to the programme, which is well suited to working professionals given the online, part-time study format.

You are also required to have a well-researched career plan with clear short and long term goals.

How to apply

Apply online

If you are applying to the Business School, you may be considered for one course per admissions cycle.

Apply now

Application deadlines – Round 3 closes on Thursday 1 May 2025

Fees and funding

MSc (2 years)

2025 entry

£34,400 total fee

How will studying at Imperial help my career?

Discover solutions to real-world business challenges with guidance from industry experts.

With specialised knowledge, you'll be highly sought after in a range of sectors.

Technology, FMCG and luxury goods are just some of your options.

Other potential career paths include retail, finance, consultancy, marketing, media and advertising services, engineering and automotive and entertainment.

Further links

Contact the department

Visit the Imperial College Business School website

Imperial College Business School Postgraduate Student

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Meet us and find out more about studying at Imperial.

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Terms and conditions

There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.

Read our terms and conditions

You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.

Programme specifications