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Strategic Marketing
Prepare to lead a data-driven marketing team.
Learn in the heart of one of the world’s leading cultural, business and financial centres
Gain invaluable industry experience to stand out in a competitive market
Join a programme where marketing science is blended with data-driven decision-making for business
Course key facts
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Qualification
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MSc
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Duration
12-16 months
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Start date
September 2025
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Study mode
Full-time
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Fees
TBC
Extended placement: TBC HomeTBC
Extended placement: TBC Overseas
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Delivered by
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Location
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South Kensington
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Minimum entry standard
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First or 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications
Course overview
Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, MSc Strategic Marketing will give you a unique Imperial College view of marketing — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business.
Core modules will give you a broad commercial understanding as a foundation for your future career, and then equip you with practical tools for the application of marketing strategies. You will get the opportunity to deep dive into concepts and skills through elective modules, allowing you to shape your learning experience to suit your career goals.
Expert consultants from Imperial College Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.
You also have the option to complete a four-six month work placement (internship) as part of your programme, extending the programme to 16 months and graduating with 120 ECTS. Please note that additional tuition fees apply.
Structure
This page is updated regularly to reflect the latest version of the curriculum. However, this information is subject to change.
Find out more about potential course changes.
Please note: it may not always be possible to take specific combinations of modules due to timetabling conflicts. For confirmation, please check with the relevant department.
Before the programme begins you will be expected to complete online pre-study modules which are delivered through The Hub, Imperial College Business School’s virtual learning environment.
These modules will be available to students who have accepted an offer of admission from July onwards, and are designed to give you a basic knowledge of areas which will be covered by the programme throughout the academic year.
The core modules build on previous experience while introducing new and challenging disciplines. Modules in the Autumn term will give you a broad commercial understanding as a foundation for the focused study of marketing. Modules taken in the Spring term will equip you with practical tools for the application of marketing strategies.
- Applied Strategic Marketing
- Consumer Behaviour
- Digital Marketing
- Finance and Pricing Strategy
- Market Research
- Marketing Analytics
- Services and Customer Relationship Management
- Strategic Brand Management
- Strategic Market Management
Electives are your opportunity to truly shape the programme to your ambitions as a marketing leader. You will have the opportunity to tailor the programme to your career, accessing a wide range of electives as part of your programme.
Studying electives will allow you to develop domain expertise in the areas of your interest and broaden your understanding of how to solve business problems. You will choose up to five electives from a choice of two concentrations: Marketing Management or Marketing Analytics.
- Causal Inference for Marketing
- Customer Analytics and Engagement (online)
- Design Thinking for Innovation
- Effective Crisis Management
- Global Strategy (online)
- How Brands Grow, and Why They Decline!
- How Brands Grow, and Why They Decline! (online)
- Leadership (online)
- Machine Learning Applications in Marketing
- Machine Learning Applications in Marketing (online)
- Marketing Decision Making
- Strategic Marketing Innovation (online)
- Sustainable Marketing (online)
- Technologies in Marketing
- Advanced Pricing and Profit Optimization
- Causal Inference for Marketing
- Customer Analytics and Engagement (online)
- Digital Marketing Analytics
- Marketing Mix Models
- Marketing Strategy in the Digital Economy
- Machine Learning Applications in Marketing
- Sustainable Marketing and Consumption
In the summer, you will get the chance to integrate and apply your knowledge in the Entrepreneurial Strategy module and Applied Strategic Marketing report.
You will also have the opportunity to gain practical experience by completing a Strategic Marketing Consulting Project, Work Placement or Case Study.
Alternatively, you can opt to study the Individual Research Project in lieu of these projects.
The Applied Strategic Marketing Report is a 5,000-word unsupervised report on a relevant strategic marketing topic. You will be able to choose from a number of report titles that reflect marketing issues and trends discussed throughout the programme.
Develop your managerial potential by applying problem-solving techniques to complex and challenging marketing problems. The emphasis of this module is on developing skills in addressing a real marketing case study, drawing on the knowledge and skills achieved in the entire programme.
You will analyse a company or brand of their choice using the tools, concepts and theories covered in the MSc modules. This requires identifying a range of marketing issues and analysing them using relevant data and theory.
Act in a consulting capacity, applying your knowledge developed throughout the programme to the solution of a real business issue. You will work with a corporate sponsor who will present a challenge facing their business and they will provide feedback on your proposed solutions.
Apply, integrate, and extend your entire knowledge and skills gained from all previous modules by developing a detailed go-to-market strategy for a new offering (product and/or service) of your choice.
Students wishing to study a doctoral programme after this programme may undertake a research project, with approval from the Academic Director. This constitutes a small piece of research, with an analytical focus, that presents a major opportunity for you to revise and integrate what you have learned on the MSc programme so far. It will also allow you to demonstrate that you can apply your theoretical knowledge to a real-world context.
Develop your managerial potential by applying problem solving techniques to a challenging business situation in which you are fully immersed. The focus is on developing your skills in managing real business and executing marketing tasks in one specific business context, drawing on the knowledge and skills achieved in other modules of the MSc Strategic Marketing programme. The module will give you the opportunity to experience and operate in a real-world corporate situation.
If you opt to take the Work Placement module you will need to find your own placement. The work placement should be for one month or longer and can be held at a UK-based or international company or organisation.
If you wish to take a longer (four-six month) internship as part of your programme, you can take an extended work placement with the approval of the Academic Director.
This is particularly relevant for (but not exclusive to) internships in France, Germany, and other European countries that require students to have student status for the duration of their internships. Please note that additional tuition fees apply.
Professional accreditation
We are among a handful of business schools worldwide to achieve triple accreditation:
- Association of MBAs (AMBA)
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
We have also been recognised for our work in tackling gender inequality in higher education with a Bronze Athena SWAN award.
Teaching and assessment
Teaching and learning methods
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Case studies
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Equipment/technique demonstrations
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Presentations and seminars
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Group work
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Lectures
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Virtual learning environment
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Lecture recordings
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Practical classes and fieldwork
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Workshops
Assessment methods
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Case studies
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Continuous assessments
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Essays
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Formal presentations
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Multiple choice tests
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Participation
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Reports
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Written exams
Entry requirements
We consider all applicants on an individual basis, welcoming students from all over the world.
How to apply
Apply online
If you are applying to the Business School, you may be considered for one course per admissions cycle.
We operate a staged admissions process with several deadlines throughout the year. This programme is highly competitive, so early application is advised.
By submitting an application by 23.59 UK time on the closing date of that round, you can expect to receive a decision on your application by the decision deadline.
Round 1
- Closing date: 26 September 2024
- Decision by: 28 November 2024
Round 2
- Closing date: 9 January 2025
- Decision by: 6 March 2025
Round 3
- Closing date: 13 March 2025
- Decision by: 8 May 2025
Round 4
- Closing date: 1 May 2025
- Decision by: 19 June 2025
Scholarship deadlines
- Round 1: 26 September 2024
- Round 2: 9 January 2025
Visit our Admissions website for details on the application process.
If you are applying for a taught Master’s course, you will need to pay an application fee before submitting your application.
The fee applies per application and not per course:
- £100 for all MSc applications to Imperial College Business School
- £150 for MBA applications to Imperial College Business School
There is no application fee for MRes courses, Postgraduate Certificates, Postgraduate Diplomas or research courses, such as PhDs and EngDs.
If you are facing financial hardship and are unable to pay the application fee, we encourage you to apply for our application fee waiver.
An ATAS certificate is not required for students applying for this course.
Tuition fees
Tuition fee
2025 entry
TBC 12 months
As a guide, the fee for 2024-25 was £39,000
Extended work placement option
2025 entry
TBC 16 months
As a guide, the fee for 2024-25 was £40,500
The fee for this course is fixed based on the year you enter the university, not your year of study.
The fee for this course is not linked to inflation.
Find out more about our tuition fees payment terms.
If you're a UK national, or EU national with settled or pre-settled status under the EU Settlement Scheme, you may be able to apply for a Postgraduate Master’s Loan from the UK government, if you meet certain criteria.
For courses starting on or after 1 August 2024, the maximum amount is £12,471. The loan is not means-tested and you can choose whether to put it towards your tuition fees or living costs.
The loan is not means-tested and you can choose whether to put it towards your tuition fees or living costs.
Students taking the optional extended work placement must pay a fee of £1500, in addition to the standard course fees.
How will studying at Imperial help my career?
Discover solutions to real-world business challenges with guidance from industry experts.
With specialised knowledge, you'll be highly sought after in a range of sectors.
Technology, FMCG and luxury goods are just some of your options.
99% employed within six months, class of 2022
Further links
Contact the department
- Telephone: +44 (0)20 7589 5111
- Email: business.school@imperial.ac.uk
Visit the Imperial College Business School website
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Terms and conditions
There are some important pieces of information you should be aware of when applying to Imperial. These include key information about your tuition fees, funding, visas, accommodation and more.
You can find further information about your course, including degree classifications, regulations, progression and awards in the programme specification for your course.
Programme specifications