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Customer-Brand Relationship
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Marketing
Toxic customers and how to handle them
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![Xinrong Zhu headshot](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-08/Xinrong%20Zhu.jpg?h=96dfc06c&itok=S5fOFfU3)
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Entrepreneurship & Innovation
Experimentation in business: 3 ways to avoid the hidden risks
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Marketing
Do social media-led brand boycotts work?
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Many Minds, Marketing
Delivering brand resilience in the digital era
![Rajesh Bhargave](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2021-12/Rajesh%20Bhargave.jpg?h=aa81dfca&itok=J7uC20ud)
![Andreas Eisingerich Imperial College Business School](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-08/Andres_Eisingerich4%20960x576.jpg?h=27a93da2&itok=-M0IvUma)
![](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/brightcove/videos/images/posters/image_93.jpg?itok=Hoq226k0)
Strategy & Leadership