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Customer-Brand Relationship
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Marketing
Is transparency always the best policy?
![Rajesh Bhargave Imperial College Business School](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-08/Rajesh%20Bhargave%20WTF%20960x576.jpg?h=27a93da2&itok=HFCXa3_d)
![Nelson Phillips](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-08/Webp.net-resizeimage%20%2820%29.jpg?h=27a93da2&itok=HQ2OYqTb)
Strategy & Leadership
Loose lips build ships: Leaks and rumours are a part of the iPhone brand
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![couch](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-08/GettyImages-1026138914.jpg?h=29234840&itok=GHqHHTn4)
Entrepreneurship & Innovation
The art of the pivot: how new ventures change course without losing followers
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![Elena Dalpiaz](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-05/Dalpiaz%2C%20Elena.jpg?h=d99f6d35&itok=d8LdeBre)
Strategy & Leadership
3 times brands courted controversy
![](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/brightcove/videos/images/posters/image_457.jpg?itok=_CCeite8)
Strategy & Leadership