Markets and consumers are constantly evolving – your brand and your marketing must innovate to stay ahead. Our research provides a lens through which better strategic marketing can be planned. We can empower you to build innovative campaigns and always-on strategies to future proof your marketing. Let our world-class experts provide future-focused thought leadership to give you the ideas and confidence to make better marketing decisions.
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Delivering brand resilience in the digital era
Brand resilience is a term used to describe how strong brands can withstand external pressures through difficult times. If properly cultivated, brand resilience will ensure your brand stands the test of time – time and time again
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How to ensure customers are the focus of your organisation
Businesses will often say customers are top of their agenda, but too often the needs of clients slip by the wayside.
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Why we should think before we judge "dirty" professions
Certain professions are considered "dirty" even by those who know little about them, but society could benefit from banishing this stigmatisation, argues Dr Sven Mikolon
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Coronavirus: What will Black Friday look like in 2020?
A year of uncertainty means shoppers are hungry for a deal, but things look perilous for bricks-and-mortar retailers
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Coronavirus, marketing and “the new normal”: 3 tips for connecting with your customers
Businesses need to change the way they communicate with their customers
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Coronavirus and consumer behaviour: 3 things that will happen next
COVID-19 has changed consumer behaviour. Consumers are exploring, adapting and re-examining their normal habits.
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Coronavirus: 3 things to know about your marketing budget during the pandemic
In times of economic difficulty, business leaders may be tempted to cut their marketing budgets. This is what they should do instead
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Cracking jokes in a post-coronavirus world: too soon?
Can marketers refer to the COVID-19 pandemic in anything other than the most sombre of tones?
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Coronavirus and consumer behaviour: 3 things that will happen next
Consumer behaviour has changed since the coronavirus outbreak. Here's a look at what will happen next.
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Coronavirus: too worried to take an Uber?
How access-based services may (still) help save the planet in times of COVID-19
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Avoiding the pitfalls of customer participation
Why customer feedback should only be considered as one side of the story
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Online reviews: when good feedback goes bad
Donald Trump and Michael Gove were right: consumers really don’t like experts