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How to help customers make better purchases
With the cost of living being squeezed, consumers are making ever tighter comparisons about products, but how can they be encouraged to make the best possible choices for them?
5 ways to achieve brand admiration – and why it matters more than ever
People are fed up with brands that over promise and under deliver. So, what does this mean for brand owners?
Can an accredited health symbol drive sales and challenge perceptions of healthiness?
Consumers have a lot of ideas about which foods are healthy and which are not, but it may take less than you think to correct any mistaken beliefs and boost your sales
Delivering brand resilience in the digital era
Brand resilience is a term used to describe how strong brands can withstand external pressures through difficult times. If properly cultivated, brand resilience will ensure your brand stands the test of time – time and time again
How to ensure customers are the focus of your organisation
Businesses will often say customers are top of their agenda, but too often the needs of clients slip by the wayside.
Why we should think before we judge "dirty" professions
Certain professions are considered "dirty" even by those who know little about them, but society could benefit from banishing this stigmatisation, argues Dr Sven Mikolon
Coronavirus: What will Black Friday look like in 2020?
A year of uncertainty means shoppers are hungry for a deal, but things look perilous for bricks-and-mortar retailers
Coronavirus, marketing and “the new normal”: 3 tips for connecting with your customers
Businesses need to change the way they communicate with their customers
Coronavirus and consumer behaviour: 3 things that will happen next
COVID-19 has changed consumer behaviour. Consumers are exploring, adapting and re-examining their normal habits.
Coronavirus: 3 things to know about your marketing budget during the pandemic
In times of economic difficulty, business leaders may be tempted to cut their marketing budgets. This is what they should do instead
Cracking jokes in a post-coronavirus world: too soon?
Can marketers refer to the COVID-19 pandemic in anything other than the most sombre of tones?
Coronavirus: too worried to take an Uber?
How access-based services may (still) help save the planet in times of COVID-19