Markets and consumers are constantly evolving – your brand and your marketing must innovate to stay ahead. Our research provides a lens through which better strategic marketing can be planned. We can empower you to build innovative campaigns and always-on strategies to future proof your marketing. Let our world-class experts provide future-focused thought leadership to give you the ideas and confidence to make better marketing decisions.
Avoiding the pitfalls of customer participation
Why customer feedback should only be considered as one side of the story
Online reviews: when good feedback goes bad
Donald Trump and Michael Gove were right: consumers really don’t like experts
Facebook’s newsfeed changes won’t stop the spread of fake news
Facebook's much discussed changes to its newsfeed will hurt smaller publishers while doing little to tackle fake news
Taking the guesswork out of cross-channel marketing
An evidence-based approach to audience segmentation can boost sales revenue by more than 16 per cent
Want to change people’s behaviour? Stop inspiring them
To get someone to quit smoking, give them achievable goals and put a smile on their face
Is transparency always the best policy?
Imperial researchers have found that, if a business is transparent and open, consumers are more likely to behave ethically and responsibly
How do app ratings, rankings and price really affect purchases?
There’s a lot of data available to help you decide which app to buy for your smartphone
Why multitasking could be hurting your organisation: the importance of “being” mindful
Why multitasking could be hurting your organisation: the importance of “being” mindful
Let’s share our likes together: why novelty and diversity are the new keys to marketing
With social media, more and more of our experiences are shared, which raises major questions for advertisers
Love only gets you so far: like the rest of us, brands need trust and respect
For people to be loyal to your brand, they have to admire it
Do empathetic marketers make more egocentric decisions?
Being able to recognise and overcome bias can create effective campaigns