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Where Should Digital Marketing Sit in a Company Structure? (Part 2)
Last week, we looked at some of the daniel-rowles-digital-marketing-trainermost effective ways to slot digital marketing skills into a company structure, from ‘upskilling’ your existing marketing team to recruiting a single specialist.
Where Should Digital Marketing Sit in a Company Structure? (Part 1)
As a lecturer of the Digital Marketing element of the MSc in Strategic Marketing here at Imperial College Business School, I’m focussed on making sure that students are fully prepared for the fast changing roles they will find themselves in.