Marketing | Imperial College Business School

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The Independent features "buy now, pay later" research by Dr Stijn Maesen

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Marketing

The hidden benefits of releasing your product later than your rivals

Illustration of businessman pushing half clock and money coin forward

Marketing

What the rise of "buy now, pay later" means for consumers and retailers

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Marketing

How to create more effective marketing strategies with data

Sad businessman sitting on negative hand sign

Health, Marketing

Social media anxiety: what doctors can do to help

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

"Duolingo cuts workers as it relies more on AI": The Washington Post quotes research by Dr Xinrong Zhu

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Marketing

Toxic customers and how to handle them

Marketing

Lessons for leaders: successful brands have multiple personalities

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

BBC Radio 4 interviews Dr Xinrong Zhu on boycotts and how they impact businesses and consumers

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Marketing

Surviving public outcry: How to keep your customers when things turn ugly

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