Marketing | Imperial College Business School

Omar Merlo

The Guardian quotes Dr Omar Merlo on "surge pricing"

Stijn Maesen

How “buy now, pay later” is changing consumer spending: Dr Stijn Maesen writes in the Harvard Business Review

Illustration of businessman pushing half clock and money coin forward

The Independent features "buy now, pay later" research by Dr Stijn Maesen

Illustration of business people racing to the finish line

Marketing

The hidden benefits of releasing your product later than your rivals

Illustration of businessman pushing half clock and money coin forward

Marketing

What the rise of "buy now, pay later" means for consumers and retailers

Illustration of online shopping

Marketing

How to create more effective marketing strategies with data

Sad businessman sitting on negative hand sign

Health, Marketing

Social media anxiety: what doctors can do to help

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

"Duolingo cuts workers as it relies more on AI": The Washington Post quotes research by Dr Xinrong Zhu

A school of shark fins above a mobile phone screen surface

Marketing

Toxic customers and how to handle them

Marketing

Lessons for leaders: successful brands have multiple personalities

Social media boycott

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

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