Marketing | Imperial Business School

Stijn Maesen

How “buy now, pay later” is changing consumer spending: Dr Stijn Maesen writes in the Harvard Business Review

Choosing Imperial's MSc Strategic Marketing (online, part-time)

The Independent features "buy now, pay later" research by Dr Stijn Maesen

The hidden benefits of releasing your product later than your rivals

What the rise of "buy now, pay later" means for consumers and retailers

How to create more effective marketing strategies with data

Health, Marketing

Social media anxiety: what doctors can do to help

Xinrong Zhu

"Lessons from the Bud Light boycott": Harvard Business Review covers research by Dr Xinrong Zhu

Xinrong Zhu

"Duolingo cuts workers as it relies more on AI": The Washington Post quotes research by Dr Xinrong Zhu

Toxic customers and how to handle them

Lessons for leaders: successful brands have multiple personalities

Listen: Dr Xinrong Zhu appears on BBC Radio 4 to discuss her research on boycotts and buycotts

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