![Illustration of online shopping](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-06/Online%20shopping.jpg?h=fb315f3e&itok=HO7ozxy_)
Marketing
![Illustration of online shopping](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-06/Online%20shopping.jpg?h=fb315f3e&itok=HO7ozxy_)
![Sad businessman sitting on negative hand sign](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-05/GettyImages-2001580195-2.jpg?h=6c122d1d&itok=K3fsbeef)
Health, Marketing
Social media anxiety: what doctors can do to help
![Xinrong Zhu headshot](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-08/Xinrong%20Zhu.jpg?h=96dfc06c&itok=S5fOFfU3)
![Xinrong Zhu headshot](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-08/Xinrong%20Zhu.jpg?h=96dfc06c&itok=S5fOFfU3)
![A school of shark fins above a mobile phone screen surface](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-10/GettyImages-1511712017-2.jpg?h=aa81dfca&itok=9tl-pYsD)
Marketing
Toxic customers and how to handle them
![Pawn seeing a queen in mirror](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-08/Brand%20personality_IB%20Knowledge.jpg?h=aa81dfca&itok=DtVW5nHl)
![Social media boycott](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-11/Social%20media_boycott.jpg?h=96dfc06c&itok=Za7Mg0IM)
![Xinrong Zhu headshot](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-08/Xinrong%20Zhu.jpg?h=96dfc06c&itok=S5fOFfU3)
![Man with a birdcage instead of head illustration](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2023-03/IB%20Knowledge%2027%20March.jpg?h=7aa9a883&itok=tKZvJ81g)
![Imperial College Business School](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-07/110619_Imperial5.jpg?h=0a8b6f8b&itok=CLoK-XIv)
Marketing
Do social media-led brand boycotts work?
![An arrow rising above a stack of coins as various food products, boxes and trolleys float around it](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-10/GettyImages-1385196919.jpg?h=aa81dfca&itok=r3fNmcxf)
Marketing
Why do poorer consumers often pay more?
![A man in a supermarket looks at two different brands of bottled drink](/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2022-10/consumer%20choices.jpg?h=aa81dfca&itok=Pqufy503)