Marketing
Marketing
Surviving public outcry: How to keep your customers when things turn ugly
Marketing
Do social media-led brand boycotts work?
Marketing
Why do poorer consumers often pay more?
Marketing
How to help customers make better purchases
Marketing
5 ways to achieve brand admiration – and why it matters more than ever
"How Chinese retailers are reinventing the customer journey", writes Emeritus Professor George Yip in Harvard Business Review
Marketing
Can an accredited health symbol drive sales and challenge perceptions of healthiness?
Technology
How brands can survive through digital transformation
Marketing
Delivering brand resilience in the digital era
Student blog
