Overcoming (un)conscious bias in machine learning

Robots in a line

Technology has a tendency to amplify pre-existing inequities, but how far does machine learning extend these biases to mortgage approvals?

In January 2019, US Congresswoman Alexandria Ocasio-Cortez made headlines when she claimed that algorithms “have racial inequities that get translated”. In this case, she was referring primarily to facial recognition technology, but the point echoed existing concerns over the growing use of machine learning technologies.

By analysing huge datasets and identifying patterns and features within them, machine learning programs can accelerate and improve the accuracy of decisions in such areas as recruitment, marketing, healthcare and finance. The problem is the algorithms that underpin this technology are designed by humans and learn from historical human decision data, which means they risk taking on and, potentially, exacerbating human biases.

Learning from the past

What is undoubtedly true is that decisions made on the basis of algorithmic predictions have the ability to make finer judgements based on more subtle factors than conventional methods.

Take mortgage applications as an example: lenders primarily care about ensuring the loans they make are repaid, so they approve or deny applications (and set interest rates) based on the risk of default. Conventionally, this is done using a statistical model that benchmarks each applicant’s default risk based on income, job security, previous borrowing and a number of other factors.

Machine learning systems take this further, not just comparing applicants against statistical benchmarks but continuously combing vast amounts of historical data to find an applicant’s statistical neighbours (previous applicants with similar material factors).

Decisions can then be made on the basis of how reliable these neighbours were as borrowers. Over time, as the system learns more and receives more data, its decisions should become increasingly accurate in terms of avoiding likely defaulters and charging the ideal interest rate.

Hidden factors

In our research, we tested this by taking a dataset of nine million US mortgage approvals from 2009 to 2013 and tracking them over the next three years. Based on this data, we put together a conventional statistical model of default risk and a more sophisticated machine learning model.

The latter did indeed predict default with greater accuracy, identifying (among other things) marginal applicant “winners”, i.e. individuals who would have been deemed unacceptable credit risks or offered high interest rates by the conventional model, but are understood to be reliable borrowers at attractive rates by the algorithmic approach.

The proportion of winners was around 65 per cent for white and Asian borrowers, but only around 50 per cent for black and Hispanic borrowers.

Proportionally, these winners increase across the board, but it’s here that racial inequality enters the discussion: in our model, the proportion of winners was around 65 per cent for white and Asian borrowers, but only around 50 per cent for black and Hispanic borrowers.

What’s driving this disparity? It goes without saying that race was not included as a variable in our research, but it is possible that the algorithm has effectively learned to triangulate race, i.e. to work out a borrower’s likely race based on the other factors included. Equally, it’s possible the well-documented social injustices that certain ethnic groups make them, through no fault of their own, more likely to pose an objective default risk, and the algorithm is picking up on this.

No simple solution

In order to work out which of these causes was at play, we tested the model again, this time including race as a factor. The results were only marginally different, indicating that triangulation was most likely not the main factor at play – in other words, the algorithm is not inherently racist in the sense of calculating ethnic background and discriminating on the basis of it.

That’s not to say we can rule out triangulation as a factor, as it does play a part, but rather it is primarily the flexibility of machine learning in predicting default based on permissible factors that leads to the racial disparity in the proportion of winners.

Can machine learning algorithms morally be relied on?

Of course, this knowledge does not solve the problem. At the end of the day, our results show Ocasio-Cortez’s concern was valid: machine learning does reflect existing inequities, even if the cause is not inherent in the technology itself.

A lender genuinely concerned only with maximising financial gain and minimising loss will nonetheless see its approach have an inadvertent negative social effect. What’s more, as this is the case, can machine learning algorithms morally be relied on? And what level of regulation is required to mitigate these effects?

These questions will rightly be at the vanguard of research as the technology develops, and we can only hope the knowledge of what needs to change will prove a valuable tool in making that change a reality, leading us into a future in which machine learning can be an equalising force.

This article, originally published on IB Knowledge, draws on findings from the paper “Predictably Unequal? The Effects of Machine Learning on Credit Markets” by Andreas Fuster (Swiss National Bank), Paul Goldsmith-Pinkham (Federal Reserve Banks), Tarun Ramadorai and Ansgar Walther (Imperial College London).

Sign up to our newsletter

Receive thought leadership, event invitations and programme updates.

Six tips for students moving to London from abroad

Brianna Johnston outside her home in London

My name is Briana Johnston and I moved to London from the United States to start a Full-Time MBA programme at Imperial College Business School. I came to London by myself and booked an Airbnb to stay in for my first week, with the plan to find a flat within that week and move in. Fortunately, I had teamed up with another woman in my programme to live together prior to moving, so I had someone to experience the joys and struggles of moving abroad with! Even with almost three weeks to get settled in, time seemed to fly, but for those who may not have as much time to settle in, I’ve compiled six tips for students moving to London from abroad.

Give yourself at least one week to get settled before starting classes

If you have the flexibility to move to London before your programme begins, I would recommend giving yourself at least a week to really settle in. This will allow you time to get rid of any jet lag, set-up a bank account, find a place to live, and start to get familiar with your neighbourhood.

It’s also nice to have a bit of a break before starting a programme at Imperial College Business School, because the year will start off quite intense and will only get more demanding!

Set up a bank account ASAP

Setting up a bank account in the UK can be a bit of a catch-22 because it requires you to have a permanent address, plus, you can’t rent a flat without a bank account. However, there is a way around this, with online banks such as Monzo and Revolut, it is extremely easy to set up a bank account online. I would recommend setting up an account with one of them before trying to go through the harder process of setting up a bank account with larger banks such as Barclays or HSBC. 

In order to set up a Monzo or Revolut account, you will only need to provide an address where they can mail you your card. If you have a friend in London, send the card to them. However, you could also have it mailed to the accommodation where you’re staying. 

If you’re able to set up the account right before you move, you could have a bank account ready to go by the time you arrive in London, making it much easier to rent a flat.

Use TransferWise to move foreign currency into your UK bank account

The TransferWise app was extremely helpful and straightforward in my moving process, as I was not only able to transfer money from my US bank account to my UK bank account, but I was also able to secure my flat by transferring money to my landlord for the holding deposit via the app, which only took a few hours (it could take longer depending on your country and the time of day/day of week you initiate the transfer).

Act quickly when renting a flat and don't be afraid to negotiate 

If you are not planning to stay in graduate accommodation offered by Imperial, be prepared to act extremely fast when looking for a flat in London.  Whether you’re going through a letting agent, OpenRent (the landlord directly), or SpareRoom (a flatmate finder website), flats can go off the market within a day, so be prepared to pay the holding deposit needed to secure a flat immediately after a viewing.

Also, don’t be afraid to negotiate rent down as it is very common to do so in London. In my case, I found the flat that I currently live in through OpenRent and viewed it 30 minutes after the previous tenant had moved out. I had already seen a few flats by that point and knew that this was the best of what I’d seen, so my roommate and I immediately expressed interest during our viewing and negotiated the rent down by £50 per month. We then transferred over our holding deposit via TransferWise, once the landlord agreed with everything, the flat went off the market that day!

Prepare to pay six months rent upfront 

As a student with no income, if you do not have a UK guarantor, be prepared to pay six month’s rent upfront when securing a flat. This is typically not the case if you’re renting a room via SpareRoom or Gumtree, but for letting agents and landlords, this is what they typically require. 

It’s not fun to see all of that money leave in one go, so make sure you have budgeted enough money and have it ready in your bank account to make this transaction if necessary.

Take advantage of student discounts

One of the great things about being a student again is all of the student discounts London offers – and there are quite a few! 

Firstly, sign up to UNiDAYS, where you can get discounts from various stores and restaurants, such as Pizza Express and ASOS. 

Secondly, if you’re renting a flat, make sure you get exempt from paying council tax (you can google how to do this). 

Lastly, if you plan to take the tube throughout London or trains around the UK, sign-up for a student Oyster card and a UK Railcard.  A student Oyster card gives you discounted tube fares, but only for travel cards (i.e. monthly, annual passes), not for single rides. A Railcard gives you discounted fares for trains travelling outside of London (e.g. Oxford, Bath, etc.).  Depending on your age, there is a 16-25 Railcard and a 26-30 Railcard.  Being a student actually doesn’t matter for Railcard eligibility, however, it’s a good thing to have to save money on your journeys if you plan to explore more of the UK during your time in London. 

There are also many student discounts offered at movie theatres and other restaurants, so be on the lookout for those as well.

Briana Johnston

About Briana Johnston

Full-Time MBA
Briana is studying the Full-Time MBA after five years of working in Revenue Strategy and Analytics across both the media and travel industries. She is also also interested in tech and media, and currently serves as the President of the Technology, Media, and Telecommunications Club. As a Forté Fellow and Future Leaders Scholarship recipient, Briana hopes to inspire women to take on leadership opportunities and make their voices heard.

How to transition from full-time work to a full-time student

Brenda Carmelino

It feels like decades since I’ve been in a proper classroom. After getting five years of work experience under my belt, I found that my knowledge of academic life was a bit rusty and that I needed to learn how to be a student again.

Within the first couple of weeks of my Full-Time MBA programme, I already had tonnes of readings, exams scheduled and group assignments -  add into the mix networking events, recruitment presentations and a healthy social life, it seemed to be too much, too fast.

If like me, you were accustomed to a full-time job and have decided to get back into student life, follow my tips below to make the transition a little bit easier.

Get ahead of the deadlines (don't procrastinate!)

At first, the workload can seem overwhelming considering that your brain still isn’t in full student mode. We have several group and individual assignments for each class and most of us probably haven’t written an essay in a while, so it is best to have as much time as possible to complete them.

Creating a schedule with all your upcoming deadlines will help you stay organised. Plus, planning ahead will keep you from stressing out last minute. Also, it allows you to have extra time to check with professors if you have any questions!
 

Students Studying at Imperial

Reconnecting with referencing 

If, like me, you haven’t had to write a proper academic paper in years, you probably have forgotten all about citing. I would advise not to leave referencing as the last step when writing a paper, it is best to get it out of the way as you go.

If you are confused on where to start with referencing and need to dust off your skills, the Imperial Library website has amazing guides on how to reference – I would suggest the Harvard Citing and Referencing Style!

Control your budget

Studying the Imperial Full-Time MBA programme means you will take one year off work, which can be scary leaving a regular income behind. Be sure that you are aware of this from the beginning and make sure your finances are in place throughout the year to take the stress off being a full-time student.

Remember, there are plenty of student discounts to take advantage of!

Full-Time MBA first day of classes

Use your work experience

Professional life has probably given you a unique skill set that you can bring to your MBA programme.

For me, having managed complex projects during my work life gave me new perspectives that I can apply in class and for group work, take advantage of your experience.

Be patient 

Give yourself time to ease back into student life and don’t stress  about getting used to being a student again is taking a bit longer than you thought.

Good things take time.

Full-Time MBA students at the NA party
"About the Author Brenda is a student on our Full-Time MBA. Before joining Imperial, she spent five years at IBM in Peru - in her last role she was an Operations and Finance Analyst."
Brenda Carmelino
Full-Time MBA
Brenda Carmelino

Introducing the Finance Masters’ students 2019-20

This September, we welcomed the new cohorts of students to our Finance Master’s programmes: MSc Finance, MSc Finance & AccountingMSc Financial Technology, MSc Investment & Wealth Management and MSc Risk Management & Financial Engineering.

Our Finance Master’s programmes are supported by our world-class Faculty of Finance, who bring a wealth of academic and industry experience to the programmes. It’s this blend of the practical and theoretical that our Finance Masters' are renowned for.

Integrated with our focus on technology and innovation, our Finance graduates are highly employable. In the class of 2018, 91% of graduates across our Finance Masters' were employed within three months. Additionally, 63% of students were employed in the UK, beginning their careers in investment banking, challenger startups and various other financial institutions.

Furthermore, the gender diversity, internationality and breadth of degree backgrounds on each programme will facilitate rich class discussions amongst the cohorts, as well as giving students a network of friendships across the globe. Students will have the opportunity to study together across the Finance Masters’ on shared electives, including the two international global immersion electives. They will also get many opportunities to mingle and network across programmes at the multiple social events held throughout the year.

Find out more about the class profile of each Finance Masters, including the inaugural class of MSc Financial Technology, and meet some of the students on each programme.

MSc Finance

Ranked 1st in the UK and 9th in the world in the Financial Times Masters in Finance Ranking 2018 (*excluding multi-campus programmes) and 14th in the world in the 2020 QS World University Ranking, MSc Finance is our flagship finance programme.

The MSc Finance programme celebrated its 20-year anniversary in 2018, and as it progresses into the future, it is a still a trailblazer in the industry. The new class of 83 students represent 26 nationalities and 68% have a first-class degree. The majority of students join from an economics degree background at 44%, followed by finance/accounting at 19% and mathematics at 16%.

One of the unique features of the programme is the two-day European immersion to Dublin, which headquarters some of the biggest tech giants. The programme also helps our MSc Finance students to obtain their Chartered Financial Analyst designation as a member of the CFA University Affiliation Program.

Meet an MSc Finance student

Sami Osborn

Nationality: British
Education: BSc Mathematics, Imperial College London

I chose to study MSc Finance because I wanted to develop a thorough understanding of finance, in order to prepare myself for a future career in finance. I chose to study at Imperial College Business School because of its entrepreneurial spirit, quality of education, and expert Careers service. I also wanted to study within a vibrant culture, alongside bright and ambitious people.

I have had a great first two months at Imperial, I have made lots of good friends, and the MSc Finance has been very interesting. One thing to note is how challenging the programme is, however, there will be supportive teaching staff, Careers Consultants and friends. I would like to highlight how engaging the lectures are; the lecturers are experienced practitioners and explain the content in-depth with examples.

MSc Finance 2019-20

MSc Finance & Accounting

The MSc Finance & Accounting programme is the largest of our Finance Master’s programmes. Accredited by both ACCA and CIMA, the programme prepares students for careers in financial or professional services.

This year’s class of 178 students is a truly diverse cohort – the class has a 50/50 male to female split and represent an incredible 38 nationalities. The top counties students join us from on the programme are China, Italy, Thailand and the United Kingdom.

This programme boasts the biggest variety of degree backgrounds – students join us from business/management, economics, engineering/technology, finance/accounting, mathematics, science/medicine, computing and arts/humanities background.

Meet an MSc Finance & Accounting student

My Luong

Nationality: British
Education: BSc & ARCS Chemistry and Management, Imperial College London

"My primary motivation for choosing to study an MSc was to obtain a world-class, robust, theoretical and technical financial education, upon which to continue to build my professional and academic career. For me, Imperial was always unquestionably my top choice: it embodies excellence in every regard of the word, from its students (past and present), to its staff, and to the support and plethora of extracurricular and enrichment opportunities on offer.

"The experience so far has been extremely immersive and busy, which is a great thing! It is particularly incredible to be taught by such accomplished and inspiring academics."

MSc Financial Technology

Imperial College Business School takes pride in being on the cutting edge of technology and innovation. With our leading Finance faculty and connection to a world-class STEM university, we launched an MSc Financial Technology in this academic year.

The programme equips students with the in-demand quantitative and analytical skills to embark on a rewarding fintech orientated career in the financial services sector.

In the first class of 57 students, 40% are female and 16 nationalities are represented. The majority of students come from computing and mathematics degree backgrounds, as the programme is highly quantitative and technical.

Meet an MSc Financial Technology student

Jenny Wang

Nationality: Canadian
Education: BSc Mathematics, McGill University

"Technology is constantly impacting every instance of our lives - it only made sense to choose a field of study that encompassed this change, providing increasingly relevant knowledge and opportunities that traditional fields lack. Imperial is one of the first universities to offer an MSc Financial Technology, indicating the innovative and pioneering culture of this university. Imperial is a STEM-based institution, providing students with analytical hard skills, while the Business School provides students with career development and the soft skills training necessary to thrive in an industry environment.

"My experience so far has been incredible!  I am surrounded by like-minded students who have quickly become friends, and there is constant support from the faculty to make sure our time at Imperial is the most useful it can be. This combined with the variety of clubs and activities offered constantly keeps me busy and motivated."

MSc Financial Technology 2019-20

MSc Investment & Wealth Management

Out of the Finance Masters’, the MSc Investment & Wealth Management is most tailored to prepare students for careers in investment banking, private equity and asset management.

The programme is both grounded in theory and also highly applied, with the opportunity to find solutions to real-world investment challenges.

In this year’s cohort of 90 students, 42% are female and there are 31 nationalities represented. The majority of students join from China, Italy and the United Kingdom. In terms of degree backgrounds, most students join having studied economics at 32% followed by finance/accounting at 31%.

Meet an MSc Investment & Wealth Management student

Peter Hyde

Nationality: Irish
Education: BSc Finance, University College Cork

"MSc Investment and Wealth Management at Imperial College Business School is regarded as one of the most renowned providers of education in finance. The programme also focuses on buy-side investing which was my area of interest. I was attracted to the technical and applied nature of the programme. For instance, this Master’s focusses on the programming and implementation of investment strategies which I believe is vital for the future of finance and investing. Moreover, the programme is highly regarded by employers, therefore, offering students a significant advantage when applying to highly sought-after employment opportunities.

"I have really enjoyed my experiences so far on the programme. From the beginning, I was humbled to be a part of such a special and prestigious community. The programme commenced with an induction week which was really well structured and included a number of events to get to know fellow students from across the business school. The College is also considerate of the different backgrounds of each student. To bring everyone up to the same level of knowledge, we spent the first month going through foundation modules. I clearly noted the high standard of teaching and how applied the coursework is to the real world of finance."

MSc Investment & Wealth Management 2019-20

MSc Risk Management & Financial Engineering

The MSc Risk Management & Financial Engineering is geared to prepare students for careers in financial engineering and risk management, and is accredited by the Professional Risk Manager’s International Association (PRMIA).

This programme has a near gender balance – out of the 158 students 48% are female students. There are 20 nationalities represented and China, Cyprus, Hong Kong and the United Kingdom are the top nationalities students join from.

This is one of the more quantitative Finance programmes we offer, so students come from highly quant backgrounds. 59% of students join from a mathematics degree, followed by economics at 15% and finance/accounting at 8%.

Meet an MSc Risk Management & Financial Engineering student

Thea Constantinou

Nationality: Cypriot
Education: BSc Mathematics with Economics, The London School of Economics and Political Science

"Imperial College Business School, being highly reputable and prestigious, has strong links to industry and a supportive Careers team, and thus is truly devoted to equipping us with the necessary skills to have a successful career. Wanting to pursue a career in credit risk, I consider MSc Risk Management & Financial Engineering to be the ideal programme to enhance my knowledge, by providing an analytical, quantitative-oriented study of the topic, through a plethora of modules taught by exceptional faculty and industry practitioners.

"Up until now, the programme has been a steep learning curve, and I have already learned lots of new things that will help me prepare for my career in the financial sector. At the same time, I have expanded my network and formed friendships with ambitious, like-minded individuals, at several well-organised Business School events. Overall, my experience has been incredible, and I am really looking forward to seeing what the rest of the year holds!"

MSc Risk Management & Financial Engineering 2019-20

About Nicole Pires

Content Marketing Manager
Nicole is the Content Marketing Manager for Programmes Marketing.

Top tips for writing your personal statement!

Keyboard Typing

Top tips for writing your personal statement!

Putting together a personal statement can be tricky! Every year, we speak to lots of applicants about what we expect and what we are looking for in the finished piece – it’s something we get asked about a lot!

‘What should I talk about in my personal statement?’

‘How can I make my personal statement stand out?’

‘How long should my personal statement be?’

Fear not! The personal statement section on your application is broken down into 2 clear questions so you can write responsive answers, that offer us insight into the key attributes we look for! That being said, we do have our own tips and guidelines that we like to share, so read on for our full insight!

Why does Imperial College Business School ask for a personal statement?

Quite simply, we ask for a personal statement because we want to know about you. All aspects of your application are important, but many areas tend to be factual and to the point. The personal statement is your opportunity to expand and tell us more about who you are, and what your motivations are for applying to Imperial. Our programmes are hugely competitive, so we often rely on the personal statement to help us understand your profile and fill in any missing pieces from our assessment.

What questions are included in the personal statement section of my application? 

You will be required to complete 2 mandatory questions, which cover your motivation to study and contribution to the cohort. The questions are as follows:

  1. Why do you want to study at Imperial College Business School and how will you contribute to our community? (2500 characters, approximately 500 words)
    Treat this as a priority. Ideally, your CV and academic history should have already given us a good idea of your achievements to date, so be sure to tell us why you are pursuing postgraduate study and why you have chosen your programme of interest. You should be able to link your past experiences to your suitability for the programme and expand on anything else that is relevant.

    This is also your opportunity to show us how you will enhance the college experience of those around you and how you will make the most of your time at the Business School. Think about how you will make the campus community a better place, whether this be through participation in extracurricular activities or interactions with staff and students across campus. 

  2. Imperial's values are Respect, Collaboration, Integrity, Innovation, and Excellence. Describe a time where you embodied one, or more, of these values and explain the impact it had. (2500 characters, approximately 500 words)
    This could be professional, personal, or extra-curricular, but we want to know about your achievements, how they may embody our values, and how it has helped shape you into the person you are today. We love to hear about all the interesting things that applicants have done and achieved, and this is a great way to differentiate yourself from other candidates.

Is there anything I should not write about in my personal statement?

Try not to get too caught up with university rankings or facts about the Business School – we want to hear about you, not us! It’s good to talk about the programme content but avoid simply relaying this information back to us. Focus instead on what interests you the most and how you plan to build on past study.

Don’t waffle - keep it concise! Make sure your answers are clear and succinct.

Check, check, and check again! It’s the golden rule; make sure your personal statement is free from any spelling or grammatical errors. Copying and pasting from any other personal statements you have written, such as one to another institution, is a risky game – don’t reference another university and be sure to use the correct programme title!

Hopefully, we have given you some good guidance on what is expected from the personal statement and we wish you the best of luck if you are submitting an application, and we look forward to reading your personal statement soon!

Please note: the information listed above is subject to change. We regularly review our applications process, including what's required for the personal statement, and Imperial reserves the right to change this at any time.

Listen to our podcast Inside IB to learn more about creating a stand-out application

Imperial’s Master’s in Management ranked 14th in the world by Financial Times

Imperial College Business School’s MSc Management programme has moved up one place to 14th position in the world in the highly prestigious Financial Times Masters in Management ranking 2019. The programme retains its second position among UK based business schools (excluding multi-campus schools and programmes).

Our Master’s in Management scored highly for international mobility, moving up seven places to 15th position and was ranked in the top five for both its number of international students and faculty.

Dean Francisco Veloso said, “These achievements reflect the important work the School is doing to increase its international impact, including an increase in the number of exchange programmes and internship opportunities available for MSc Management students.”

International experience is an important component of our programmes because business is a global workplace. The Academic Director of the MSc Management and MSc International Management Jolande-Bot-Vos said, “If you want to operate successfully in this environment, you have to be international. If you don’t bring an open, global view to everything, you will not be able to understand what is going on in a company.”

The results also coincide with our first intake for the MSc International Management programme, which aims to take the international experience further. Students undertake an international consulting project on the Leadership in Action module, with the final delivery project in Brazil or India, a two-day European immersion, an optional Global Immersion elective and have the opportunity to study abroad at a top international School as part of our newly created Global MiM alliance.

Christina Mikhael, a recent graduate of the MSc Management class of 2018-19 said:

“The aspect of the programme I enjoyed the most is getting international exposure. Whether it was through our international electives, the competitions we take part in or the diversity of the cohort itself – I never felt that I was limited to the Business School. I attended the Global Immersion elective to Hong Kong, it was one of the most memorable experiences for me. I never imagined myself to travel to this part of the world, discover not only the cultural aspect of it but also how businesses operate there. And on top of that to be accompanied by a group of amazing people.”

We have also moved up three places in the career progress ranking. This reflects the support from our world-class Careers service, which is available to both students during their programme and alumni as they navigate their post-Imperial career.

After graduating from the MSc Management programme last year, Mark Fischel accepted a role as an Associate Consultant at Applied Predictive Technologies, a cloud-based analytics software company which is part of Mastercard. Speaking on the Careers provision at the Business School he said:

“I genuinely believe that I would have struggled to secure such a job without the help and support of the Careers service. I had a couple of one-on-one meetings at the start of the year to ensure that I was on the right track and understood everything that was going to be thrown at me. By the time I got to the interview stage, I already had several mock interviews, practicing both market sizing and business cases, meaning that I was very well prepared when I got into the interview room. At all times, the feedback (even when critical) was constructive, and helped me to improve and prepare much more effectively on my own.”

We look forward to continuing to share the successes of students and alumni on our Management Masters’.

About Nicole Pires

Content Marketing Manager
Nicole is the Content Marketing Manager for Programmes Marketing.

Revolutionising the VAT refund game: MSc Innovation, Entrepreneurship & Management startup win the IB Pitch

IB Pitch Refund Giant winners

The Imperial Business Pitch – or the IB Pitch as it’s become well-known, is an annual competition for Business School students run in conjunction with the Imperial Enterprise Lab that allows students to develop an early-stage startup idea and have the chance to pitch to investors to win £5000.

This year the programme received the highest number of applications across the different MBA and Master’s programmes at the Business School. Out of the application pool, five teams were selected for a bootcamp to develop their idea and received tailored coaching sessions, a customer discovery workshop and a £500 grant to advance their idea.

The finalists went on the pitch at the IB Pitch final last month to a panel of investors and a live audience. Each of the teams captured the judges and audience with their excellent presentations and showcased innovative and interesting startup concepts.

Imperial Business Pitch finalists
Imperial Business Pitch finalists

The competition was tough. From the Executive MBA and Weekend MBA, Reef Mobility presented an app that allows bus companies to track their assets, gather data to improve their service and design smarter routes based on demand.

Students from MSc Strategic Marketing pitched Esme, high-quality disposable underwear for mums in their postpartum period.

From students on our Intercalated BSc course came Horus Medical, a live streaming and on-demand video platform where certified medical professionals can stream themselves talking about various conditions for the benefit of patients and relatives.

Refund Giant is an app that syncs with your credit card to automatically issue fast, hands-free VAT refunds for overseas travellers by detecting purchases abroad, was pitched by students on the MSc Innovation, Entrepreneurship & Management programme.

And finally, a line of zero-waste natural fragrance in easy to use biodegradable pods called Null was also pitched by a different group of students on MSc Innovation, Entrepreneurship & Management.

The judges were impressed by all teams, but in the end Refund Giant came out top winning the £5000 funding money, with Esme in the runner-up spot.

Refund Giant

Refund Giant: revolutionising VAT refunds

Alex Zhou and Shawn Du of Refund Giant originally presented this idea for their Entrepreneurship project, which is a core module on MSc Innovation, Entrepreneurship & Management. They then spun it off into a business that they’re now working on full-time after realising its potential.

We speak to Alex and Shawn about Refund Giant, winning the IB Pitch and where they’re taking the startup beyond their Master’s.

1. How did you come up with the inspiration for Refund Giant?

When our families go shopping abroad, we spend hours filling out forms, followed by weeks of waiting for refunds -- only to get pennies back (30-70% fees). Only 12% of refunds are claimed in the EU; tourists have given up or don’t even attempt to claim their refund.

We want to start by claiming the £1 billion forfeited by tourists annually in the UK. We’re excited because we’re not trying to sell people anything, rather giving them MORE money back faster.

2. Why is Refund Giant a viable business concept?

Our app-based service is highly scalable, and the market is practically a blue ocean; an opportunity exists to provide fast, hands-free VAT refunds digitally. We put our time into this because our backgrounds – Mandarin-speaking with a deep understanding of both Asian/Western markets, and zero-cost growth hacking – have helped us leapfrog over existing competitors.

3. Why did you decide to apply to the IB Pitch?

We wanted to have a more in-depth understanding of our potential customers, and to really understand what they valued the most in our service. Through the IB Pitch, we’ve discovered and validated a new beachhead market, talked to over 300 potential customers, and pitched to over 500 students.

IB Pitch Refund Giant pitching

4. What learnings from the MSc Innovation, Entrepreneurship & Management did you apply in creating the startup and pitch?

We used the Design Thinking methodology to make sure that we really understood the problem first before diving into a solution. We’ve interviewed hundreds of travellers and potential customers, who in turn helped us understand the problems with the VAT refund process and what we could improve on.

5. How did the Enterprise Lab and Business School faculty help support the team through the process of developing Refund Giant?

Beyond hot-desking space in the Enterprise Lab, having access to experts in residents, idea dissection sessions, and an environment filled with other equally motivated entrepreneurs has helped us move fast and break things. We’ve also used the space to events; the free nibbles and drinks the Lab provides have been a godsend!

6. What’s next for Refund Giant?

We’ve used our initial IB Pitch grant to build v1 of our app, to talk to over 300 customers, and to market to over 500 students. We’ve obtained operating permission from HMRC, and have received an endorsement from Imperial for entrepreneurship visas. We’re also excited to announce our app will be out in Q4 this year!

The £5,000 from winning IB pitch will be the initial working capital needed to help us begin closed market testing. Shawn and I are now working on Refund Giant full-time and are currently raising pre-seed funding (£150,000 to £300,000).

Past winners of the Imperial Business Pitch

Refund Giant are in good company. There is an amazing track record of student ideas that have competed in the IB Pitch and gone on to raise funding and be placed on prestigious accelerator programmes.

The 2018 winner, Coillection, founded by MSc Innovation, Entrepreneurship & Management students, is a platform that connects households producing high volumes of waste cooking oil with oil collectors via domestic collections as a reusable energy source. They went on to win the Shell LIVEwire competition in March 2019.

Kahoots, the 2017 winners from the Full-Time MBA, is a startup designed to take the stress out of buying a home with family, partners or friends. Now pivoted to TRACK, they have raised £75k pre-seed funding and are on the Pi Labs accelerator programme.

The finalist from the same year, Donaco, founded by MSc Management students, is a news website extension designed to revolutionise the donation industry by connecting charities and donors. They also went on to raise £75k pre-seed funding.

About Nicole Pires

Content Marketing Manager
Nicole is the Content Marketing Manager for Programmes Marketing.

Alumni profile: Maryna Omelchenko, supporting international students in the UK recruitment sector

Alumna Maryna Omelchenko with Imperial students

Maryna Omelchenko (MSc Management 2017) is the founder & CEO at Careerhub. We spoke to her about the UK recruitment sector and how she is helping international students find their dream job in the UK.

Why did you decide to start a business in career training and recruitment?

My ambition to start a business in the recruitment sector came from my desire to help young people make better career choices - especially international students in the UK, who have incredible talent and potential, but are often limited by their immigration/visa status. Having been an international student myself, and experiencing the challenges and difficulties of career decisions and immigration obstacles, I was driven to make an impact and help young people build fulfilling careers.

How did you start your business?

I started working on Careerhub during my MSc Management programme. As the elected student Career Leader for my cohort, I worked closely with the Imperial College Business School Career Services Management Team, the Student Union and Student Societies to implement a number of career-related initiatives.   

After graduation I worked in strategy consulting and M&A at EY-Parthenon, working with a number of leading edtech and digital technology companies to advise them on digital innovation, product development, business strategy, market entry/ growth strategy.

While working, I continued to mentor and coach students on a part-time basis, which provided a great market research and market testing opportunity for me. For over two years, I used the ‘lean startup’ approach to do business validation, build industry expertise, develop customer knowledge and test product-market fit for different business iterations.

My ambition to start a business in the recruitment sector came from my desire to help young people make better career choices - especially international students in the UK, who have incredible talent and potential, but are often limited by their immigration/visa status.

All this experience gave me solid business and commercial skills and industry expertise in the education and digital technology sectors, which prepared me to launch my own recruitment tech startup.

How have you found starting your own business?

I have built and scaled the business to profitable operations, delivering services to hundreds of students and graduates in the UK. I am responsible for all areas of the business, including strategy, operations, product design and development, sales, marketing etc, and achieved a 250% yearly growth rate since the start of operations.  I also worked with a number of business leaders and industry experts, including those at leading UK accelerators and incubators, successful entrepreneurs, and the Imperial Enterprise Lab, which helped me to scale the business and secure a number of partnerships and collaboration deals with startups and universities in the UK.

What market insights about the UK recruitment sector can you share?

Technological advances and political and societal shifts are having significant effects on the way individuals work, get hired, and build their careers. The recruitment sector is being disrupted by new technologies such as AI and machine learning, helping companies hire the best talent, and helping job seekers make more informed career choices for the long-term. For example, AI-powered platforms allow students to get more personalised and tailored job recommendations based on their profile preferences and skills, while adaptive and predictive technologies give applicants the most effective training and preparation based on their unique strengths, weaknesses and learning styles. These innovations have the potential to transform the way people work.

How can graduates best deal with the current challenges and trends in recruitment?

The main challenges revolve around getting the right job, regardless of visa or immigration restrictions, and understanding the recruitment and hiring process in the UK. The most common issue is the lack of diversity in roles and opportunities on a Tier 2 visa, which forces a large number of international candidates into business and professional services roles. The best way to tackle this is to prepare long-term career plans that match individual career ambitions, for example selecting the right first job that will maximise the ability to switch to their desired career in the long term. I also advise students on alternative visa and immigration solutions in collaboration with immigration solicitors to widen students’ career options and opportunities, including companies that do not offer Tier 2 visa sponsorship (such as startups, creative industry companies, marketing agencies etc).

It is essential to have a clear insight of the recruitment process in the UK to be able to prepare for job applications, as well as focusing on less conventional recruitment strategies that yield the most successful results – such as networking with target companies, getting shadowing work experience and leveraging connections and the alumni network to get a foot in the door. These strategies have proven to be very effective at helping students get the best job offers in the UK.

How did Imperial help you with your business venture?

Imperial College Business School has one of the best Careers team in the UK, with a wide variety of programmes that help students build successful careers across industries. These include career consulting and coaching sessions, skills training sessions, employer-led training programme, alumni support schemes and work experience opportunities with a number of companies. These initiatives benefited my own learning and development while I was studying as I gained valuable insights and exposure across a number of industries. I was also able to network and connect with many employers, which helped me with my career choices, job applications and interviews and allowed me to get several job offers at leading strategy consulting firms in London.

About Celia Pearce

Alumni Communications Executive
Celia is responsible for all the communications to Business School alumni and this includes the monthly newsletter, alumni profiles and features, alumni blogs, event marketing, the website and social media. Please contact Celia if you have any queries regarding communications to alumni of the Business School.

The Importance of Staying Relevant

Alumni Network

The world is developing faster than ever before, new technologies are swooping in and disrupting our day-to-day lives; the concept of a stable, more predictable, life no longer exists. These changes undoubtedly prompt us to constantly think about how we can stay relevant. Staying relevant does not merely mean fitting in, but instead focuses on staying on top of new, evolving information and disruptions. As the work environment becomes more challenging and our education becomes partially outdated, staying relevant becomes a key component of success.

Prepare for a lifetime of learning

The second we finished our higher education and attended our wild post-graduation party we thought that the days of books, exams, and that annoying last minute revision session were all behind us. Little did we know that these were simply the pre-workout stretches preparing us for the serious marathon that was yet to come. A couple of years into joining the workforce, you will start to realize that obtaining additional degrees and certifications is not a luxury but a necessity, and that continuous professional development is key to greater success.

Stay informed

The most important aspect of staying relevant is to stay informed about all the new developments and trends taking place in the world, be it in business, technology, medicine, fashion, or any other specialization. You do not need to master all the new trendy concepts like AI and blockchain, but, at the very least, it is essential to know the basics of these fast-developing concepts. This will allow you to spot new trends in your field and better prepare you to face challenging times. Staying informed is a form of constant learning, where exploring new concepts can open new doors to better opportunities.

Stay connected

Part of staying relevant relates to staying connected. Maintaining a wide network of strong professionals from diverse backgrounds can prove to be very helpful in getting introduced to the ins and outs of different industries. It goes without saying that being surrounded by a strong professional network provides access to tapping into new industries. 

But how do we stay relevant?

Become a master of research

Read, research, and read! The importance of reading and regularly researching new ideas, terminology, and scientific revelations cannot be underestimated. This can range from terms mentioned in a Netflix show to concepts discussed during a business meeting. It does not matter where you get your inspiration from, the key is to scratch the surface and dig deeper into the application of modern-day knowledge.

Live to learn

In one way or another, we all remain students throughout our lives. As we get older, our methods of learning become less conventional, our teachers take on unusual forms, but the desired result remains the same. Some of the best ways to continue your professional development is to take online courses, attend evening classes, or to join summer school programs at your alma mater. From there you move forward to building expertise in a specialized area.

Ask to develop

No one likes a ‘smarty pants’, so always make sure to ask questions when you genuinely want to learn and not because you simply like the sound of your own voice! Asking the right questions to the right people can go a long way; it will help you to gain a better understanding of the world, open your eyes to ideas you probably never considered before, and might even be the trigger to more detailed discussions about new potential career opportunities.

Pursue a side hustle

Taking on a project as a side hustle keeps you in student-mode, it prompts you to research new topics and ways of doing business. This will ultimately benefit your 9-5 job, where the entrepreneurial mindset that you develop can translate into creativity in business. Having a side hustle helps you grow as a professional, gives you the freedom to choose what you like, and acts as a safety net for you to fall back on should things go south.

The important thing to keep in mind is that there is no expiry date on learning. We continue to learn in order to understand our present and to influence our future. When we stop developing we start to fade away as human beings and we lose our place in the ever-developing world that is pushing us to new heights.

Dr Eliza Filby: Generational differences in the workplace

Imperial Women's Network event

“Companies need to wake up to the fact that fundamental demographic changes are being driven by people, not technology or machines. Social change will drive the future of the workplace.” This was the view of Dr Eliza Filby, Generations Expert speaking to an audience of Imperial alumni, guests and students at the Imperial Women’s Network breakfast event (2 October).

Highlighting the four generations that currently make up the workforce, Eliza discussed how companies need to prepare for the fact this will become 5-6 generations in the coming years, bringing greater complexity to the work place.

Generational differences

From the Baby Boomers who are staying in work longer, to the ‘privileged’ Millennials questioning the traditional 9-5 working schedule since smart phones have blurred the lines between home and work. From the Generation Z who stay younger for later (‘kid-adulthood’), to the Generation X, the squeezed generation who dealt with the fallout of the financial crash and are managing an increase in care responsibilities. Each generation brings with them a different set of expectations and attitudes to the work place, and their career as a whole.

Future-proofing business

Eliza outlined the five key issues that need to be addressed by companies in the coming years, reflecting the changing demographic of the workforce:

  1. Career-long learning
    Companies will need to continuously upskill employees as technology and processes change. This is important to ensure the older generation remain relevant in the workplace, and key if they want to retain driven and ambitious younger employees. Learning can no longer be something that you do when you start a new job, it must be provided at all stages of your career.

  2. Multi-stage careers
    The younger generations will change their careers 3-4 times. If companies want to retain the brightest and the best employees then need to be able to facilitate this change, providing challenging and diverse roles throughout the company.

  3. Agile working
    Not only do employers want more flexibility in terms of location of work, hours and roles, there also needs to be a shift in working patterns to allow for greater cross-departmental sharing of knowledge and working. The current pattern tends to focus on silos, which doesn’t facilitate the most productive outcomes.

  4. Development of communication
    The right to be heard, obliged to listen. Organisations need to facilitate generational dialogue so that no one is alienated, or feels that they can’t communicate properly. However this conversation also needs to be sensitive to the fact that different generations have different communication styles. Understanding these will aid cross-generational working.

  5. Caring responsibilities
    As people are living longer there will be a rise in workers needing to look after parents. It will be necessary for people to take ‘care-leave’ along the same lines as maternity/paternity leave. Care-leave is going to be one of the biggest issues facing the workplace in the next ten years.

Aligning values

A shift is also taking place in the younger generations in terms of their attitude to their work. A job is no longer just a job, it is part of who they are and their purpose – it says something about who you are and your values. It has a more defining role in which people place greater personal and emotional investment.

Employers need to realise their employees are their brand ambassadors. To achieve this companies need to be more sensitive to individual needs and understand emotional intelligence. And although this might take more time and management, generations are working harder and longer than ever before, and it will help to create greater allegiance and loyalty.

Impact of education

Eliza discussed the increasing importance that education is playing. But it is women who are outstripping men at university. As the job market becomes more competitive what will be the impact on those who don’t have the same qualifications?

Another issue with university and post-graduate education is the widening divide between those who have parental financial support and those who don’t. As homes, education and childcare have become more expensive those without the financial support of their parents could be left behind, and where is the social safety net for them?

The future is flexible

Understanding the needs of the individual will be the key to a loyal, driven and hard-working workforce of the future. Recruiting and retaining Gen Z workers will require different skills and flexibility. “They are a generation who communicates via video, have an attention span of 8 seconds and are more influenced by social media than ever before. There will need to be an element of meeting in the middle from both sides to ensure a good working relationship. Future employers need to be mindful of their employee needs and flexible to their working preferences.”

This event was organised by the Imperial Women’s Network, whose aim is to provide a space for peer-to-peer professional and personal networking and support for female alumni, and those interested in advancing women’s leadership in business.

About Celia Pearce

Alumni Communications Executive
Celia is responsible for all the communications to Business School alumni and this includes the monthly newsletter, alumni profiles and features, alumni blogs, event marketing, the website and social media. Please contact Celia if you have any queries regarding communications to alumni of the Business School.