Page 12 - Business Insights 2012-2013
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Dr Mirjam Tuk: think before you wee
Assistant Professor
in Marketing at the
Business School, Dr Tuk
was interviewed on her Ig
Nobel prize after studying
how we make better
decisions on a full bladder.
The Ig Nobel awards,
which have now been
running for 21 years, are
awarded for improbable
research that “first makes
people laugh and then
makes them think”.
Merged hospitals fail to bring gains
Professor Carol Propper,
Chair in Economics at
the Business School, is
featured for her research
which investigated 110
hospital mergers and
concluded that cash-
strapped hospitals that
merged with others saw
their finances worsen
and waiting times for
treatment rise.
No e-lecture required
Digital and social media is at the centre of the new
MSc in Strategic Marketing programme which is
doing away with traditional paper-based teaching
and learning, and instead students are being issued
with an iPad2 with which to carry out their studies.
The Sunday Times,
12 February 2012 and further
coverage in
City A.M
, 7 June 2012
To fold or not to fold?
Alumnus Matthew Judkins,
Executive MBA 2008,
is a business creative who used his expertise in
concept realisation to help establish the company
Made in Mind, which brought the folding plug
concept to design and market.
Something for the weekend
Executive MBA student Mehdi Rizvi,
the Director
of Operations Planning at Ralph Lauren in New York,
talks about his decision to study an Executive MBA
at the Business School, which he fits around his work
commitments and personal life.
A snapshot of
some of the
high-profile
media stories
featuring news,
research and
comment from the
Business School
2011–2012.
IN THE
MEDIA
BUSINESS
INSIGHTS
2012 – 2013
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