Main Entrance large screen guidelines

The Main Entrance large screen

The Internal Communications Team is responsible for managing the content displayed on the large screen in the Main Entrance at South Kensington campus.

The screen has been installed in front of the Business School 'drum', where it is most visible to visitors. The screen cannot be moved.

The main entrance screen at our South Kensington campus is a key internal communications channel and we want to make sure we are maximising its impact, particularly now that the new Imperial brand has launched.  

Given the high-profile location of the screen and its prominent position as the first impression of Imperial for many people coming to campus, the main aims for the screen are:  

  • To provide a good first impression for students, staff and visitors who walk through the main entrance  
  • To celebrate stories from across the Imperial community which showcase our values   
  • To highlight culturally significant moments and awareness campaigns that are important to the Imperial community  
  • To showcase our brand   

Rolling content deck

A deck of slides is shown on rotation throughout the day and when the screen is not being used for special events.

We want to distinguish content on the main screen from other digital screens across campus. Going forward, content submitted for the main entrance screen should fall into the following categories:  

  • Relevant to the broadest audience groups: all staff, all students, public visitors  
  • Community content: focusing on Imperial’s people, research successes etc.  
  • Imperial–wide campaigns  

All content on the main entrance screen will be in our new Imperial Brand.  

We will no longer be advertising events on the main screen, unless they are Imperial-wide events led by the President or Provost offices.

The following types of content will not be considered for publication on the screen:

  • Faculty or Department-specific messaging
  • Student sub-group specific messaging
  • Emergency messaging

The image specifications are 1296 x 720 px in size and 300 dpi.

Slides displayed on the rolling content deck need to follow Imperial's brand guidelines and must be designed by a professional graphic designer. If you do not have a designer on staff, the Design team can offer guidance and recommend a freelancer (at cost to you). Please get in touch with the Internal Communicaitons Team for more information.

Special events

For special events held in the main entrance space, it is possible to arrange a 'takeover' of the large screen, displaying content that specifically relates to your event. If content is Imperial branded, it must be in our new Imperial Brand.  

You must have the Main Entrance space booked for your event via the Events and Hospitality team to arrange a takeover.

The takeover will run during the time of your event and will automatically switch back to the rolling content deck when your event finishes.

You can display two types of content on the screen during your takeover:

  1. Still images
  2. Multimedia (PowerPoint presentation, video and/or audio, using the microphones)

With option 1, you only need to contact the Internal Communications Team to reserve the takeover and discuss branding guidelines/screen requirements. 

With option 2, you will need to contact both the Internal Communications Team and the Events and Hospitality team. A member of the Events and Hospitality team will need to be present at your event to manage displaying multimedia on the screen. Please note: there is a cost for this service.

Troubleshooting

If the screen is not working or if you notice any damage to it, please contact the Service Desk: service.desk@imperial.ac.uk or x49000.